YouScan review
A visual-first listening platform with audience analysis, priced from $499 per month billed annually.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
YouScan is a social media listening platform for marketers, researchers, customer-experience teams, and public-relations professionals. It monitors conversations across social networks and other online sources, analyzing text and visual content alongside sentiment and trends. Its visual and audience analysis make it a fit for teams that need to understand what appears in images and who is discussing a brand, not only track keywords. Teams looking for general listening at a lower entry price may find its starting plan a poor fit.
Visual Insights analyzes logos, objects, scenes, activities, and demographic information in images. Audience Insights covers demographics, interests, and occupations, while sentiment and aspect analysis, trend detection, and conversation-spike analysis add context to monitored topics. Insights Copilot supports natural-language analysis of collected mentions. Together these capabilities suit research and brand teams with visual intelligence needs; buyers focused on text-only monitoring may not need this breadth.
The Starter 3 plan costs $499 per month billed annually and includes three topics, up to 15,000 monthly mentions, one custom dashboard, and one Slack, Microsoft Teams, or WhatsApp integration. It also includes sentiment analysis, trend detection, unlimited users, social searches, rules, and alerts. The public pricing page and Terms of Service differ on Starter mention limits: the latter specifies 5,000 mentions per topic and 30 days of historical data. The Unlimited plan adds as many topics as needed, unlimited sampled mentions, Visual Insights and Audience Insights, and unlimited dashboards, exports, and API access. YouScan is a stronger fit for teams able to justify its paid entry price for visual and audience analysis than for general listening on a tight budget.
YouScan pros and cons
- Where it wins
- Analyzes images for logos, objects, scenes, activities, and demographics
- Combines sentiment, aspect, trend, and conversation-spike analysis
- Insights Copilot supports natural-language analysis of collected mentions
- Where it doesn't
- Starter costs $499 per month billed annually
- Starter is limited to three topics
- Starter mention limits differ between pricing and terms pages
YouScan fact sheet, pricing and score →
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