YOO review
A campaign workspace for collecting, approving and managing creator content.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
YOO is a web-based platform for brands running user-generated-content campaigns with independent creators. Teams can create campaign briefs, receive applications, select profiles, review submissions and approve content across photos, videos, TikTok posts, Reels, Stories, product reviews, advertising creatives and product-page assets. Its workflow fits B2C brands, agencies, e-commerce businesses, DNVBs and larger companies that need one place for creator coordination, rights arrangements and campaign reporting.
The published monthly plans target different campaign sizes and service levels. ADAPTIVE costs €99 per creator per month for 1 to 50 creators, with one year of rights transfer and customer support, but no campaign management support. DISCOVERY costs €449 per month for up to five creators and adds one hour of brief support alongside rights transfer and customer support. CREATIVE costs €1,980 per month for up to 20 creators and includes strategic support, rights transfer and customer support. The listed amounts are in euros excluding VAT, and billing is monthly.
YOO connects with Instagram, TikTok and Meta, automatically collects posts, Stories and Reels, and lets teams download campaign content for reuse across social networks, websites, email, advertising and product pages. Campaign statistics cover views, engagement and impressions, while messaging and shipping coordination keep creator logistics in the same workflow. Support is provided by email, deployment is cloud-based, and GDPR is listed as a compliance posture. Teams wanting structured creator operations should consider YOO; organizations seeking a free entry tier, native mobile access or more extensive platform breadth may prefer another option.
YOO pros and cons
- Where it wins
- Handles creator applications, selection, approvals and content collection
- Includes rights transfer plus views, engagement and impression statistics
- Coordinates creator messaging and product or gift-card shipping
- Where it doesn't
- Starts at €99 per creator per month with no free plan
- Adaptive plan excludes campaign management support
- Web-only access may not suit teams needing native mobile apps
YOO fact sheet, pricing and score →
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