Xola review
A booking and operations platform for tour, attraction, and activity businesses.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Xola is cloud-based booking and marketing software for tour, attraction, and activity operators. It supports online and in-person reservations, payment processing, custom ticketing, customer management, staff and resource scheduling, check-in, waivers, and event communications. Its operational focus makes it a fit for businesses managing tours, attractions, activities, guides, equipment, capacity, and rosters rather than teams organizing broad conference programs.
Pricing uses a usage-based model instead of conventional subscription plans. The published pricing structure provides access to every Xola feature, with no subscriptions, no added OTA fees, and no hidden fees. Transaction rates vary outside the United States, so operators should assess expected booking volume and market before choosing the platform. There is no free plan. This model may suit businesses that prefer access to the full feature set without selecting between paid tiers, while organizations seeking predictable subscription billing may prefer a conventional plan structure.
Xola’s platform coverage includes web, iOS, Android, and API access. Integrations include Google Analytics 4, Mailchimp, Salesforce, Stripe Capital, Smartwaiver, Zoom, Expedia, GetYourGuide, Viator, and Tripadvisor. API and custom integration support extend its fit for operators with existing systems or partner-distribution needs. The feature set is broad across booking operations, but the product is oriented toward activity-based reservations rather than attendee apps or exhibitor tools. Choose Xola for tours and activities that need booking, on-site operations, communications, reporting, and travel-marketplace distribution in one system; choose an alternative if conference-specific attendee or exhibitor workflows are central.
Xola pros and cons
- Where it wins
- Covers booking, checkout, ticketing, check-in, capacity, and rosters
- Supports guide, equipment, waiver, and automated communication workflows
- Connects with OTAs, partners, analytics, CRM, and payment services
- Where it doesn't
- No free plan or conventional subscription tier
- Usage-based costs require planning around transaction volume
- Focused on operational bookings rather than broad conference management
Xola fact sheet, pricing and score →
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