Wrapped review
A control-focused gift card platform for restaurants and growing multi-location brands.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Wrapped is an omnichannel gift card and voucher platform for restaurants, hospitality groups, retailers, salons and treatment businesses. It supports digital and physical gift cards, dated treatment and experience vouchers, store credit, refund-to-credit workflows and QR-code redemption. Its strongest fit is a growing brand that needs shared balances, customer self-service and operational controls across multiple locations rather than a simple single-site gift card tool.
Pricing is structured around a 14-day trial and paid tiers. Basic costs $49 per month or $468 per year, Pro costs $99 per month or $948 per year, and Plus costs $199 per month or $1,908 per year. Annual billing starts at $39 per month, while Enterprise is available as a separate plan. The paid tiers are suited to organizations evaluating more than basic issuance because Wrapped combines bulk gift card generation, liability reporting, redemption tracking, balance lookup and store credit workflows. Businesses should compare the plan structure with their expected locations and transaction volume before choosing a tier.
Platform fit is a central strength. Wrapped connects with Lightspeed Retail POS, Lightspeed Restaurant POS, Shopify, Shopify Plus, BigCommerce, WooCommerce, Bopple, Heartland Retail, Square POS, Stripe and Klaviyo, with Apple Wallet and Google Wallet support. Balances can remain synchronized across connected POS systems, online stores and locations, and customers can check balances online. Role-based permissions, two-factor authentication and audit trails add administrative oversight. Choose Wrapped if cross-channel consistency, bulk gifting and reporting matter; choose an alternative if you need a free plan, AI features or a vendor-operated physical-card distribution service.
Wrapped pros and cons
- Where it wins
- Synchronizes gift card balances across POS, ecommerce and locations
- Supports digital, physical, treatment and experience vouchers
- Adds permissions, two-factor authentication and audit trails
- Where it doesn't
- No free plan; access starts with a 14-day trial
- Physical cards depend on printed cards and merchant fulfillment
- No AI features are included
Wrapped fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update