Willow Practice
Willow Practice: A focused website builder with free profiles, booking links, SEO, and practice tools. Ranked #14 of 22 in Medical Website Builders by our editors (6.2/10); pricing: Free plan · paid from $49/mo; best for therapists and small group practices.
At a glance
- Editor score6.2 / 10
- PricingFree plan · paid from $49/mo
- Best forTherapists and small group practices
- Free planYes
- Paid from$49/mo
- BAA availableNo
- Facts checked20 Sep 2026
Where it wins
- Free plan includes therapist profiles, booking, templates, and basic SEO
- Custom domains, DNS/SSL handling, analytics, and enhanced SEO on Pro
- Group Practice adds shared dashboards, team management, and one invoice
Where it doesn't
- It is intended for marketing sites, not HIPAA-covered services
- Patient forms are not included among the verified features
- The Free plan includes one template and Willow Practice branding
Our verdict on Willow Practice
Willow Practice is a web-based website builder for private-practice therapists and group practices. It supports therapist profile pages with bios, photos, specialties, insurance details, and booking links, along with shared practice homepages for teams. Individual therapists can start with a Free plan, while paid options add more templates, custom-domain support, analytics, branding controls, and group administration. AI-assisted bio and copy generation is also available as part of the product’s feature set.
The pricing structure is straightforward for individual practices. The Free plan costs $0 forever and includes individual therapist websites, one Minimal template, basic SEO fields, a standard booking button, and Willow Practice branding. Pro costs $49 per month and adds all three templates—Minimal, Warm, and Modern—plus enhanced SEO suggestions, custom-domain setup, site analytics, removal of Willow Practice branding, and priority support. Annual billing is available for Pro. Group Practice costs $49 per seat per month and includes Pro features for every therapist, a shared practice dashboard, white-glove onboarding, individual therapist websites, and one group invoice. Annual billing is also available for this plan.
Its strongest fit is for clinicians who need a marketing website rather than a broader healthcare operations platform. Custom domains, DNS/SSL handling, page-view analytics, booking links, and team management cover core web-presence needs without expanding into clinical workflows. The main boundary is important: Willow Practice states that it is not a HIPAA Business Associate and is intended for marketing sites only. Patient forms are not verified among the available features. Therapists and small practices that need profiles, scheduling links, and a polished web presence should find the feature scope relevant; practices seeking a HIPAA-covered service or patient-form workflow should choose an alternative.
Willow Practice pricing
All 3 Willow Practice plans and prices →
Willow Practice fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $49/mo |
| BAA available | No |
| Online booking | Yes |
| Patient forms | Not verified |
| Clinician profiles | Yes |
| Location pages | Not verified |
| Custom domain | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Support | |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Pricing | Free plan · paid from $49/mo (source) |
| Website | willow-practice.com |
| Facts checked | 20 Sep 2026 |
Alternatives to Willow Practice
- Brighter VisionA therapist-focused website service with hosting, forms, SEO, and optional HIPAA-focused tools.9.5
- FrontDeskA healthcare website builder with booking, forms, calendars, and HIPAA safeguards.9.1
- AutoSiteAIA focused AI site builder for clinics that need booking, forms, and local SEO.7.8
See all Willow Practice alternatives →
Used Willow Practice? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Willow Practice for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Willow Practice is listed in our Medical Website Builders directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/willow-practice/"><img src="https://www.itechguides.com/best/badge/willow-practice.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.
Last updated · How we research and update