WhatFontIs
WhatFontIs: A flexible font-matching service for image searches, browser workflows and API integrations. Ranked #2 of 31 in Font Identification Software by our editors (8.8/10); pricing: Free plan · 7-day trial; best for power users needing API and extension access.
At a glance
- Editor score8.8 / 10
- PricingFree plan · 7-day trial
- Best forPower users needing API and extension access
- Free planYes
- Paid from$49.99/yr
- Browser extensionYes
- Founded2009 · Bucharest, Romania
- Facts checked13 Oct 2026
Where it wins
- AI glyph analysis returns 60+ similar-font results
- Chrome extension identifies fonts directly on webpages
- API supports programmatic image-based font identification
Where it doesn't
- Free plan is ad-supported
- No native mobile or desktop app
- PRO features require annual or three-year billing
Our verdict on WhatFontIs
WhatFontIs is a web-based font identification service for designers and other users who need to recognize typefaces from visual samples. Images can be uploaded, dragged and dropped, supplied by URL or pasted from the clipboard. AI glyph analysis compares the sample with free and commercial fonts, returning exact or visually similar matches. An image editor helps separate characters and adjust images before matching, while search filters cover price, foundry and style.
The published plans separate basic access from higher-volume and workflow features. The Free plan provides font identification from images but includes advertising. PRO 1 year costs $49.99 per year, and PRO 3 years costs $74.90 every three years. Both paid plans add unlimited searches, ad-free usage, up to 100 results per search, custom text previews, advanced filtering, and the ability to save and track results. A seven-day free trial is available. The service runs on the web and also offers a Chrome extension and an identification API, giving power users options for browser-based or programmatic workflows.
WhatFontIs fits solo, small, and mid-market users who need more than occasional lookups, especially when image matching, webpage identification, or API access matters. Its breadth of input methods and editing controls supports varied source material, and the extension can bring identification into browser work. The trade-offs are clear: free usage is ad-supported, paid capabilities use longer billing commitments, and there are no native mobile or desktop applications. Choose it when web, extension, and API access align with your process; consider another tool if native apps or an ad-free free tier are priorities.
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WhatFontIs pricing
All 3 WhatFontIs plans and prices →
WhatFontIs fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $49.99/yr |
| Image upload matching | Yes |
| Camera recognition | Not verified |
| Browser extension | Yes |
| Mobile app | No |
| Desktop app | No |
| API access | Yes |
| Free trial | 7 days |
| Deployment | Cloud, Browser extension |
| Platforms | Web, Chrome extension |
| Compliance & security | GDPR |
| Support | Email, Phone, Tickets, Community, Docs |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Pricing | Free plan · 7-day trial (source) |
| Website | whatfontis.com |
| Facts checked | 13 Oct 2026 |
Alternatives to WhatFontIs
- WhatTheFontA free, image-based font finder for quick matches across web and mobile.9.3
- Adobe CaptureA free mobile toolkit for font identification and vector asset creation in Creative Cloud.8.6
- Adobe FontsA broad, Creative Cloud-integrated font library where identification is an indirect workflow.8.3
See all WhatFontIs alternatives →
WhatFontIs vs the competition
- WhatFontIs vs WhatTheFont
- WhatFontIs vs Adobe Capture
- WhatFontIs vs Adobe Fonts
- WhatFontIs vs Fontspring
- WhatFontIs vs FontMatch
- WhatFontIs vs AllFontsFinder AI Font Finder
Compare WhatFontIs with any tool side by side →
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Featured on iTechGuides
WhatFontIs is listed in our Font Identification Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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