WhatConverts review
A broad lead-tracking platform for agencies that need call and multi-channel attribution.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
WhatConverts is lead tracking and reporting software for marketing agencies, marketers, franchises, and businesses. It connects calls, forms, chats, and ecommerce conversions to marketing sources such as campaigns, keywords, and landing pages. Dynamic number insertion supports website call attribution, while call recording, transcription, searchable transcripts, AI-powered summaries, lead analysis, lead management, and reporting cover the path from inquiry to conversion. Agencies are the clearest fit, especially when call data needs to sit alongside other lead sources.
The paid monthly plans start with Call Tracking at $30, including phone and text tracking, dynamic number insertion, call recording, and API access. Plus costs $60 and adds form and chat tracking, campaign and keyword reporting, and Bing, Google Ads, and Analytics integrations. Pro is $100 with call flows, a report builder, scheduled reports, and HIPAA-compliant call, form, and chat tracking. Elite is $160 and adds customer journey tracking, multi-click attribution, pages visited, and lead intelligence. Unlimited Accounts versions cost $500, $800, and $1,250 per month for Plus, Pro, and Elite. A 14-day trial is available, while usage credits and call charges are separate from the subscription.
Its ecosystem supports Google Ads, Google Analytics, Microsoft Ads, Meta/Facebook Ads, Salesforce, HubSpot, Pipedrive, Zapier, Make, Shopify, WooCommerce, and Calendly. API access, webhooks, and endpoints provide additional flexibility for custom workflows, and scheduled, real-time, marketing, and custom reports support agency delivery. The main trade-off is breadth: teams seeking only basic call tracking may find the wider lead, attribution, and reporting set more than they need. WhatConverts suits agencies and marketing teams managing multiple lead channels; a simpler call-only tool may be a better choice for narrower requirements.
WhatConverts pros and cons
- Where it wins
- Tracks calls, forms, chat, and ecommerce conversions
- Adds keyword, campaign, and landing-page attribution
- Includes recordings, transcripts, AI analysis, and reporting
- Where it doesn't
- Starts at $30 per month with no free plan
- Usage credits and call charges are separate
- Advanced agency features require higher-priced plans
WhatConverts fact sheet, pricing and score →
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