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Waypoint

Freemium#30 of 32 in Email APIsTransactional Email Software

Waypoint: A collaborative transactional email API with visual templates, workflows, and testing tools. Ranked #30 of 32 in Email APIs by our editors (5.5/10); pricing: Free plan; best for teams wanting visual templates and webhook triggers.

5.5/10Editor score

Visit Waypoint

Waypoint5.5 Visit Waypoint

At a glance

Editor score
5.5 / 10
Pricing
Free plan
Best for
Teams wanting visual templates and webhook triggers
Free plan
Yes
Paid from
$20/mo
Founded
2023
Facts checked
16 Sep 2026

Where it wins
- Visual templates support dynamic variables and reusable email designs.
- Webhook-triggered workflows and email event webhooks support automation.
- Sandbox endpoints, logs, domains, SPF, DKIM, and attachments are included.
Where it doesn't
- Paid sending starts at $20 per month for 10,000 emails.
- The product focuses on transactional email rather than marketing blasts.
- The listed integrations are limited to Slack and Zapier.

Our verdict on Waypoint

Waypoint is an email API for software teams sending transactional and product emails. Engineers can send messages through API endpoints, while designers and product teams create reusable, data-driven templates in a visual editor. It suits collaborative teams that want template management, API-based delivery, and webhook-driven workflows in one service. The product is focused on transactional email rather than one-off marketing blasts or combined email-and-SMS sending.

Its plans separate testing from production sending. The Free plan costs $0 per month and includes test emails only, unlimited templates, unlimited workflows, unlimited teammates, 2 domains, and 1 workspace. Starter costs $20 per month for 10,000 emails per month, while Growth costs $80 per month for 100,000 emails per month and unlimited domains. Pro costs $250 per month for 250,000 emails per month and unlimited domains. All paid plans include unlimited templates, workflows, and teammates. According to the vendor's pricing page, the plans are listed with monthly billing.

Waypoint's strongest fit is for product teams that need visual collaboration around API-driven email. Sandbox API endpoints support testing and previewing, delivery activity logs provide event timelines, and email event webhooks cover delivery, bounce, complaint, and related events. Verified sending domains use SPF and DKIM authentication, and API messages can include attachments. Slack and Zapier are listed integrations. Choose Waypoint when templates, webhook triggers, and shared workflows matter; choose another product if your primary need is broad marketing automation or a combined email-and-SMS platform.

Your product? Our editors can test Waypoint in depth and publish a review, labelled as paid · from $149/mo →

Waypoint pricing

Plans Free planFreemium A usable free plan; paid tiers unlock the limits above. Prices checked 16 Sep 2026.

See plans on usewaypoint.com

All 4 Waypoint plans and prices →

Waypoint fact sheet

Free plan	Yes
Paid from	$20/mo
Monthly send limit	10000 /mo
Inbound email	Not verified
Delivery event webhooks	Yes
SMTP relay	Not verified
Email templates	Yes
Dedicated IP option	Yes
Deployment	Cloud
Platforms	Web
Integrations	2 integrations: Slack, Zapier
Pricing	Free plan (source)
Website	usewaypoint.com
Facts checked	16 Sep 2026

Waypoint integrations

Waypoint lists 2 integrations on its own site.

Slack
Zapier

Alternatives to Waypoint

See all Waypoint alternatives →

Also Ranked In

Waypoint is ranked in 2 of our directories.

#18Transactional Email Software38 tools ranked

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Featured on iTechGuides

Waypoint is listed in our Email APIs directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 28 Sep 2026 · How we research and update