Vitraun review
A beauty-focused try-on platform with broad integrations and API access.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Vitraun is a SaaS virtual try-on platform for beauty, cosmetics, and self-care brands. It helps shoppers preview makeup through camera- or image-based experiences, using AI facial mapping for lips, eyes, and skin. Product coverage includes lipstick, blush, foundation, eyeshadow, eyeliner, and full looks. Brands can add an embeddable ecommerce widget, connect product catalogs and SKUs, and support web, iOS, Android, native app, and omnichannel retail use cases. It is aimed at teams that want a specialized beauty experience rather than a general fashion try-on system.
Pricing is structured across three monthly plans. Starter costs $17 per month and is positioned for brands launching virtual try-on; it includes a 7-day free trial. Growth costs $69 per month for growing teams that need to scale, also with a 7-day free trial. Pro costs $139 per month for conversion-focused teams seeking maximum scale, and adds all reports and a private OAuth feed alongside the 7-day free trial. The published plans make Vitraun accessible for smaller launches while giving larger teams a path to higher-tier reporting and access features.
Platform fit is a central strength. Vitraun lists integrations for Shopify, Nuvemshop/Tiendanube, Wix, Cafe24, Shoptet, WooCommerce, Magento, OpenCart, and VTEX, plus HTML/CDN, React, Next.js, and React Native support. REST/API and SDK access extend the product beyond a standard widget, while session, product, and channel analytics support measurement. Allowed-domain and origin controls provide deployment controls. Choose Vitraun if your business sells beauty products and needs broad commerce or developer integration options. Consider an alternative if your primary requirement is virtual try-on across apparel or a category beyond makeup.
Questions about Vitraun
Does Vitraun have a free plan? No free plan is listed; paid plans start at $17/mo (Starter).
How much does Vitraun cost? Vitraun lists 3 paid plans; the lowest is Starter at $17/mo.
Is there a free trial of Vitraun? Yes: a 7-day free trial.
What does Vitraun run on? Web, iOS and Android. It runs in the cloud and as a mobile app.
What does Vitraun integrate with? 13 integrations, including Shopify, Nuvemshop/Tiendanube, Wix, Cafe24 and Shoptet.
Who is Vitraun built for? Small businesses, mid-market companies and enterprises (our editorial estimate).
Vitraun pros and cons
- Where it wins
- Supports lipstick, blush, foundation, eyeshadow, eyeliner, and full looks
- Offers REST/API, SDK, widget, catalog, and SKU integrations
- Connects with major commerce platforms and web frameworks
- Where it doesn't
- Paid plans start at $17 per month
- Focuses on beauty rather than general fashion try-on
- Advanced deployment may require API, SDK, or ecommerce integration work
Vitraun fact sheet, pricing and score →
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