Unisender review
A broad channel mix for teams that need email, SMS and chatbot campaigns.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Unisender is a cloud email marketing platform for businesses, online schools, ecommerce companies, SaaS teams and creators. It supports bulk and transactional email, automated and trigger sequences, audience segmentation, landing pages, subscription forms, email analytics, click maps and A/B testing. Its broader channel set adds SMS and chatbots, while API access and service integrations extend its use beyond the web application.
The pricing structure is freemium. The Фри plan provides basic email marketing tools and is available as a permanent free tier for small audiences, including up to 500 subscribers. Лайт provides the full set of tools for launching email campaigns, Стандарт adds advanced features and recommendations, and Персональный provides managed email marketing services. Paid pricing varies by contact volume; published annual-billing monthly equivalents start at 672 RUB, while Unisender separately states that monthly Lite pricing starts at 960 RUB per month. An email-package option is also available for less frequent campaigns.
Unisender fits teams that want one service covering campaign creation, automation, segmentation, forms, landing pages and measurement, with SMS and chatbot channels available alongside email. Its ecosystem includes 48 listed integrations, including CRM systems, CMS platforms, Google Analytics, Yandex Metrica and API integrations. Teams focused only on straightforward email sending may find the wider feature set unnecessary, while businesses coordinating several customer communication channels have a stronger reason to consider it. The free tier suits smaller audiences; growing teams should compare contact-volume pricing carefully before choosing a paid plan.
Unisender pros and cons
- Where it wins
- Combines email, SMS, chatbot and automation tools
- Includes segmentation, A/B testing, analytics and landing pages
- Permanent free tier supports audiences of up to 500 subscribers
- Where it doesn't
- Paid pricing varies by contact volume
- The listed starting price is relatively high
- Broader channel coverage may exceed simple email needs
Unisender fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update