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Uber Eats review

#26 of 27 in Food Ordering Software

Uber Eats combines marketplace reach with pickup, delivery, Webshop and restaurant tools.

6.7/10Editor score
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Uber Eats6.7 Visit Uber Eats

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Uber Eats combines a customer-facing food marketplace with restaurant software and delivery services. It is designed for independent restaurants, multilocation brands and other businesses selling food or retail products that want marketplace discovery, pickup, delivery fulfillment or ordering through their own channels. Restaurants can manage orders, menus, item availability and store hours while customers place orders through the Uber Eats app. Web and mobile access support the platform across web, iOS and Android.

Its pricing is built around several operating models. Marketplace Lite charges a 20% marketplace fee and a 7% pickup fee with validated in-store pricing. Marketplace Plus charges 25% after the introductory period, keeps the 7% pickup fee, and offers a lower customer delivery fee than Lite. Marketplace Premium charges 30% after the introductory period, keeps the 7% pickup fee, and offers the lowest available customer delivery fee. Self-delivery charges 15% and lets restaurants use their own delivery staff. Uber Direct supports on-demand delivery for orders from a business website, app or phone channel through the dashboard, API or an order management system.

The platform's broader fit comes from combining delivery operations with branded ordering and restaurant management. Webshop provides a business-controlled ordering site for pickup and delivery, while Uber's courier network can fulfill delivery orders. POS systems, Uber Eats integration partners, Uber Direct integration partners and the Uber Direct API extend its ecosystem. Analytics, performance data and marketing tools add visibility beyond order processing. Restaurants seeking marketplace reach and third-party delivery should find this combination relevant. Businesses focused only on direct ordering, or those needing to avoid marketplace fees, may prefer a direct channel supported by Webshop or another narrower solution.

Uber Eats pros and cons

  • Where it wins
    • Marketplace ordering connects restaurants with customers through the Uber Eats app.
    • Webshop supports branded pickup and delivery ordering on a business-controlled site.
    • POS integrations, tracking, analytics and menu controls support daily operations.
  • Where it doesn't
    • Marketplace fees range from 20% to 30% depending on the plan.
    • Marketplace plans and fee terms may differ by market.
    • Webshop is commission-free but still has order processing fees.

Uber Eats fact sheet, pricing and score →

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