Tubular Intelligence review
A specialized social video intelligence platform with APIs, dashboards, and creator analysis.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Tubular Intelligence is a browser-based social video measurement platform from Chartbeat, Inc. It is designed for media companies, brands, and agencies that need standardized performance and audience engagement metrics across YouTube, Facebook, Instagram, Twitch, and other platforms. Its core workspace covers video discovery, filtering, performance analysis, trend monitoring, creator research, audience demographics, cross-platform comparisons, custom dashboards, report creation, CSV exports, and API-based data access.
The product's depth is its clearest differentiator. Teams can analyze video ratings at 1, 2, 3, 7, and 30 days after upload, examine audiences by age, gender, and location, and compare creators or audience overlap through Audience Also Watches. Trending analysis can be organized by creator, topic, hashtag, or category. DealMaker adds campaign performance tracking, while custom lists, reports, and dashboards support recurring analysis. These capabilities make Tubular Intelligence a strong fit for teams focused on social video intelligence, creator research, and cross-platform benchmarking.
The published Flex Plans use seat-based pricing and require a custom quote, with Tubular Viewpoint dashboards included with each seat. There is no free plan, so the buying process is oriented toward organizations evaluating a paid, tailored deployment rather than individuals seeking a self-serve starting point. Web access supports browser-based analysis, and the API extends workflows into Power BI, Tableau, Domo, and data warehouses. Choose Tubular Intelligence when social video is central to your measurement program and downstream reporting matters; choose a broader social analytics product if your priorities extend beyond video-focused intelligence.
Tubular Intelligence pros and cons
- Where it wins
- Measures social video performance across multiple platforms
- Compares creators, audiences, topics, hashtags, and categories
- Connects reporting to Power BI, Tableau, Domo, and data warehouses
- Where it doesn't
- Seat-based pricing requires a custom quote
- No free plan is offered
- Focused on social video rather than broad social analytics
Tubular Intelligence fact sheet, pricing and score →
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