Tobii Pro Lab review
A broad Windows toolkit for designing, recording, analyzing, and exporting eye-tracking research.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Tobii Pro Lab is desktop research software for behavioral researchers running eye-tracking studies with Tobii Pro hardware or webcam-based distributed online projects. It supports screen, advanced screen, glasses, scene-camera, external-presenter, and distributed-online study types. Its audience includes cognitive and psychological researchers, human factors teams, education researchers, consumer researchers, and academic or institutional research groups that need a complete workflow from stimulus presentation through analysis and export.
The published licensing approach includes perpetual and subscription options, with prospects directed to Tobii's sales team. A 30-day trial is available, but there is no permanent free plan. The software is designed for Windows 11 64-bit Professional or Enterprise, so platform fit is an important purchase consideration. Hardware and ecosystem support is broad: compatible screen-based and wearable eye trackers are supported, while integrations include Brain Products, Bitbrain, ANT Neuro, MindWare Technologies, EEG, GSR, ECG, fNIRS, and third-party presentation software.
Its standout strength is the depth of the research workflow. Researchers can build stimuli using images, audio, video, text, web pages, and screen recordings; apply randomization and multiple advancement triggers; and use infant or non-human-primate calibration modes. Analysis includes fixation, saccade, blink, gaze, and area-of-interest metrics, alongside heatmaps, color-coded gaze plots, and dynamic visualizations. Multimodal synchronization and PLOF 2.0 export add value for complex studies. Choose Tobii Pro Lab when breadth, specialized calibration, and multimodal research matter. A simpler tool may suit teams that need only basic gaze recording or a less specialized workflow.
Tobii Pro Lab pros and cons
- Where it wins
- Covers experiment design, recording, calibration, analysis, visualization, and export.
- Supports screen-based, wearable, and webcam-based distributed online studies.
- Synchronizes eye-tracking with EEG, GSR, ECG, fNIRS, and biometric data.
- Where it doesn't
- Commercial licensing requires contacting Tobii for pricing.
- Runs on Windows 11 64-bit Professional or Enterprise.
- Its broad research scope may exceed the needs of simple studies.
Tobii Pro Lab fact sheet, pricing and score →
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