Texto review
Texto combines WhatsApp automation, AI replies, campaigns, integrations and human handoff.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Texto is a WhatsApp Business automation platform for startups, mid-market teams and enterprises managing customer support, notifications, marketing and sales conversations. Its no-code drag-and-drop builder supports branching logic, while AI-powered replies can draw on knowledge sources. Teams can also use human-agent handoff with conversation context, shared workflows and built-in analytics covering resolution, deflection and CSAT. The product is web- and API-accessible, with WhatsApp as its central deployment channel.
Pricing starts with the Starter plan at ₹999 per month or ₹10,800 per year, including dashboard analytics, campaign reports and bulk campaign sending. Growth costs ₹2,999 per month or ₹32,400 per year and adds scheduled campaigns and integrations. Professional costs ₹4,999 per month or ₹54,000 per year, with retargeting campaigns, a chatbot manager and live customer support service. Enterprise costs ₹9,999 per month and includes a dedicated relationship manager, live customer support service and enterprise-scale automation. A 14-day trial is available, and WhatsApp conversation charges are billed separately by Meta according to region and conversation category.
Texto fits businesses that want visual WhatsApp flows alongside campaigns, analytics and assisted support. Integrations include Salesforce, HubSpot, Shopify, WooCommerce, Razorpay, Zoho, Zapier and webhooks, while REST APIs support additional connections. The platform is a stronger match for WhatsApp-led customer communication than for teams seeking a chatbot deployed broadly across multiple channels. Businesses should choose Texto when WhatsApp automation, CRM or e-commerce connectivity and agent handoff are central requirements; teams needing a permanent free plan or a channel-neutral chatbot builder should consider alternatives.
Texto pros and cons
- Where it wins
- Visual branching flows require no code
- AI replies can use knowledge sources
- CRM, e-commerce, API and webhook integrations
- Where it doesn't
- Deployment is centered on WhatsApp messaging
- There is no permanent free plan
- Meta conversation charges are billed separately
Texto fact sheet, pricing and score →
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