Synup review
A multi-location reputation suite with strong automation, reporting, and agency tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Synup is a web and API platform for managing online reputation and local visibility. It brings reviews from Google, Facebook, Apple, Tripadvisor, and other sources into a unified inbox, where teams can filter by rating, status, source, keyword, and location. Businesses can use it for review monitoring, response workflows, review-generation campaigns, listings synchronization, analytics, and local marketing. Agencies and multi-location brands are the clearest fit, while smaller businesses with one location may find the broader platform more than they need.
Pricing is organized by monthly plan and location capacity. Solo costs $49 per month for 1 location, 20,000 monthly credits, 1 parallel agent chat, and a shared agent environment. Premium costs $299 per month for up to 10 locations, 200,000 monthly credits, 3 parallel agent chats, and white labeling. Pro costs $499 per month for up to 25 locations, 600,000 monthly credits, 5 parallel agent chats, a dedicated agent environment, and white labeling. Scale costs $899 per month for up to 50 locations, 1,200,000 monthly credits, 10 parallel agent chats, a dedicated environment, and white labeling. Enterprise covers 50+ locations with contract pricing, custom credits and agent capacity, plus custom compute and storage. A 14-day trial is available.
Its strongest differentiator is breadth: automated review requests can be triggered through CRM or POS connections, while analytics cover volume, ratings, response rates, topics, and sentiment. Competitor benchmarking, multi-location leaderboards, reporting exports, listings distribution, AI-generated response drafts, templates, and white-labeled client portals extend the platform beyond a review inbox. Integrations include Google Business Profile, Apple Business Connect, Bing, Facebook, Google, Microsoft, Apple, Meta, TikTok, and Instagram. Agencies and organizations coordinating multiple locations should find the feature range aligned with their workflows. A single-location business seeking only basic review monitoring should consider whether the higher-tier capabilities justify the broader monthly plans.
Synup pros and cons
- Where it wins
- Automates review requests through email, SMS, CRM, and POS connections
- Combines reviews, sentiment, competitor benchmarks, listings, and reporting
- White-labeled portals and reporting support agency client programs
- Where it doesn't
- Solo supports only 1 location
- No free plan is available
- Higher monthly tiers reach $899 before Enterprise pricing
Synup fact sheet, pricing and score →
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