Synthesys review
A web-based video generator with avatars, ad formats, dubbing and multi-model creation.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Synthesys is a web-based AI video platform for marketers, agencies, creators and businesses producing ads, UGC videos, product demos, training videos, sales letters and avatar-led presentations. Its workflows accept text, images, scripts or URLs, and combine video generation with AI avatars, voice generation, dubbing, lip-sync and scene composition. Teams looking to create several kinds of marketing and business video in one browser-based product may find its format range useful; it is less suited to buyers seeking a free plan or multiple seats on the lower tiers.
Pricing is paid, with annual-billing prices starting at $20 per month for Indie. That plan includes 1,000 video credits per month, 5 digital twin avatars, 1080p export and 1 user seat. Studio costs $41 per month billed annually and increases the allowance to 2,500 video credits and 15 digital twin avatars, while keeping 1080p export and 1 seat. Agency is $83 per month billed annually, with 5,400 monthly video credits, unlimited digital twin avatars, 4K export and 2 seats. Enterprise has custom pricing, a dedicated account manager, and custom contracts and SLA. There is no free plan, and the lower tiers may not fit teams that need 4K export or more than one seat.
The product's breadth is a key consideration: text-to-video and image-to-video sit alongside product video generation, UGC-style ads, voice cloning, dubbing with lip-sync, and multi-model generation using models including Sora, Google VEO, Wan and Kling. Exports support vertical, horizontal and square formats, and integrations include TikTok, Instagram, YouTube, Facebook, Amazon, Shopify and Meta. This combination is aimed at teams distributing video across social and commerce channels, rather than buyers focused on a single narrow video task. Choose Synthesys if those creation types and channel integrations match your workflow; consider another option if a free tier or broader seat access at entry pricing is essential.
Synthesys pros and cons
- Where it wins
- Creates videos from text, images, scripts or prompts
- Supports avatars, voice cloning, dubbing and lip-sync
- Offers 4K export and vertical, horizontal and square formats
- Where it doesn't
- No free plan
- Indie and Studio include 1080p export, not 4K
- Indie and Studio are limited to one user seat
Synthesys fact sheet, pricing and score →
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