Submagic review
An all-in-one caption editor with styling, text editing, B-roll, and publishing tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Submagic is a browser-based AI video editor for creators, coaches, podcasters, educators, agencies, and teams producing captioned short-form videos. It generates captions in 123 languages, applies animated styles, formats videos for social platforms, and supports publishing to YouTube, TikTok, Instagram, and LinkedIn. The editor also includes text-based caption and video editing, subtitle-file export, burned-in captions, and an API for broader workflows.
Pricing is available through a free plan and paid monthly or annual plans. The free tier includes three videos per month and a watermark. Annual Starter costs $12 per member per month and includes 15 videos per member per month, 2-minute videos, AI auto captions, 1080p export, and no watermark. Pro costs $23 annually per member per month and adds 40 videos, 5-minute videos, premium caption templates, Brand Kit, and Storyblocks B-rolls and audio. Business costs $41 annually per member per month and adds up to 100 videos, 30-minute videos, 4K and 60 FPS export, custom templates, advanced security, and SSO. Monthly prices are $19, $39, and $69 for Starter, Pro, and Business.
The product’s main strength is how many short-form editing tasks sit alongside caption generation. Users can remove silences and filler words, insert AI B-roll and stock media, apply zoom effects and transitions, clean up audio, correct eye contact, save reusable logos and styles, and export or publish finished videos. That breadth suits creators and teams that want caption editing, visual styling, and social preparation in one web workflow. However, the free plan has a watermark and limited volume, while paid Starter videos are capped at 2 minutes. Buyers needing longer videos should consider Pro or Business, and buyers who only need basic captions may not need the broader editing feature set.
Submagic pros and cons
- Where it wins
- Captions in 123 languages with animated, customizable styling
- Text-based editing with silence, filler-word, and bad-take removal
- Brand Kits, B-roll, subtitle exports, and social publishing support
- Where it doesn't
- Free plan is limited to three videos per month and adds a watermark
- Paid Starter plans limit videos to 2 minutes each
- Monthly pricing is higher than annual pricing across all plans
Submagic fact sheet, pricing and score →
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