Sturppy review
A focused toolkit for investor-ready models, scenarios, valuation, and financial collaboration.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Sturppy is web-based financial modeling and forecasting software for startup founders, small businesses, and growing companies. Its Planning tools support template-based or blank-slate model creation, custom revenue, acquisition, hiring, and expense assumptions, and investor-ready financial statements. Users can model income statements, balance sheets, and cash flow statements, apply discounted cash flow valuation, build scenarios, and share read-only model links. Sturppy also offers Plus for established companies that need live financial and operational data, AI-assisted forecasting, dashboards, reports, alerts, email summaries, and an AI CFO interface.
Pricing is split across three listed plans. Founder costs $147 one-time and includes one model workspace, up to five collaborators, CSV export, custom KPIs, and a hosted read-only sharing link. Premium costs $899 one-time and adds a custom-built model, a 60-minute consultation, recorded Sturppy 101 training, and priority email support. Agency costs $199 per month and adds client sub-account workspaces, unlimited collaborators, client self-onboarding, and white-labeling options. Sturppy Planning has no free trial, while Sturppy Plus includes a 30-day free trial.
The product fits teams that want structured startup modeling without limiting themselves to a fixed template. Its integrations include QuickBooks Online, Xero, Puzzle.io, Shopify, Square, HubSpot, and Google Analytics, supporting connections across finance, commerce, marketing, and CRM workflows. AI-assisted forecasting and what-if analysis add another layer for teams evaluating assumptions and scenarios. Sturppy is a strong fit for founders preparing investor materials, small teams collaborating on forecasts, and agencies managing client models. Companies seeking a free plan, a desktop application, or a listed Plus price should consider whether the available plans match their buying requirements.
Sturppy pros and cons
- Where it wins
- Three-statement modeling, DCF valuation, and one-click scenario switching
- Templates or blank-slate models with customizable operating assumptions
- Integrations with accounting, commerce, analytics, and CRM tools
- Where it doesn't
- No free plan; Sturppy Planning has no free trial
- Founder limits teams to one workspace and five collaborators
- Premium costs $899 one-time; Agency costs $199 per month
Sturppy fact sheet, pricing and score →
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