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StepTour review

Freemium#19 of 26 in Demo SoftwareInteractive Product Demo Software

StepTour turns browser recordings into interactive walkthroughs with AI narration and analytics.

7.1/10Editor score
StepTour7.1 Visit StepTour

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

StepTour is a browser-based tool for turning web-app recordings into interactive product walkthroughs. Marketing, sales, customer-success, product and training teams can record clicks, screenshots and selected video interactions with its Chrome extension, then refine the result in a visual editor. It is aimed at teams that want shareable, guided demos without building them from scratch, particularly those looking to add narration or reach viewers in multiple languages.

The editor supports guided steps, tooltips, hotspots, modals, zoom and spotlight effects, plus brand colors, fonts and button styling. AI can generate or rewrite step text, translate tours into 19+ languages and produce voiceovers using OpenAI or ElevenLabs. Teams can share tours by link or embed them in a responsive iframe; playlists provide multi-chapter navigation. That makes StepTour more than a screen recorder, but it remains focused on creating and distributing walkthroughs rather than a broad demo ecosystem. Listed integrations are HubSpot, OpenAI, ElevenLabs and Claude through MCP.

The permanent Free plan costs $0 and includes a Chrome extension recorder, link sharing and a StepTour badge. Professional is listed at $39 per seat per month, or $299 per seat per year, with unlimited tours and playlists, custom branding and slides, analytics and intent, lead capture, HubSpot sync and removal of StepTour branding. Its two-week trial may require billing information, while the permanent free plan does not require a card. Small teams can start with the free option and move to Professional when analytics, lead capture or branding controls matter. Teams needing a wider set of named integrations may prefer to compare other options before committing.

StepTour pros and cons

  • Where it wins
    • Records web-app clicks, screenshots and selected video interactions
    • AI can write steps, translate into 19+ languages and create voiceovers
    • Paid plan adds analytics, lead capture and HubSpot synchronization
  • Where it doesn't
    • Free plan includes StepTour branding
    • Professional starts at $39 per seat monthly
    • Integrations listed are limited to HubSpot, OpenAI, ElevenLabs and Claude via MCP

StepTour fact sheet, pricing and score →

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