Squatio review
Keyword, ASIN, rank, and listing research for Amazon sellers, with plans from $24 per month billed annually.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Squatio brings Amazon keyword discovery, rank tracking, ASIN research, and listing insights into one research tool for sellers. It is aimed at solo operators through agencies that want to assess search terms, competitor listings, product demand, and competition. Its rank tracker records historical search positions and distinguishes organic placements from other results, while Reverse ASIN research surfaces terms associated with competitor listings. Product and category research, sales estimates, pricing analysis, and review-sentiment analysis broaden the work beyond keywords alone.
Pricing is tiered by monthly research capacity and team needs. Starter costs $29 per month with monthly billing or $24 per month billed annually, and includes one seat, 600 monthly research credits, Reverse ASIN, and the Chrome extension. Pro is $59 monthly or $49 monthly billed annually; it raises the allowance to 1,500 credits, supports up to two extra seats, adds AI PPC optimization, and includes Chrome and Firefox extensions. Elite costs $119 monthly or $99 billed annually, with 4,000 credits, unlimited ASIN lookups, up to four extra seats, and priority support. Agency is $249 monthly or $199 billed annually, with 10,000 credits, unlimited ASIN lookups, up to nine extra seats, a dedicated account manager, and custom onboarding. A seven-day trial is available without a card requirement.
The browser extensions support research on Amazon product pages, while the web platform covers broader keyword, product, and category analysis. Rank tracking currently covers the Amazon US marketplace, so sellers focused on other markets may need a different fit. Starter's single seat and credit cap suit individual research more than larger workflows; higher plans add capacity and collaboration at higher prices. Squatio is a reasonable match for sellers who want several research tasks together, but those needing a free ongoing plan or rank tracking beyond the US should look elsewhere.
Squatio pros and cons
- Where it wins
- Tracks keyword positions over time and separates organic placements from other results.
- Reverse-ASIN research connects competitor listings with associated search terms.
- Plans add research credits, seats, extensions, and AI PPC optimization as they scale.
- Where it doesn't
- There is no free plan after the seven-day trial.
- Rank tracking currently covers only the Amazon US marketplace.
- Starter limits research to 600 credits per month and one seat.
Squatio fact sheet, pricing and score →
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