Specific review
Build chat-like surveys with AI follow-ups, in-product publishing and response analysis.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Specific is a conversational survey platform for teams collecting customer, product, employee and other audience feedback. It replaces static forms with chat-like surveys that can ask AI-generated follow-up questions based on respondents’ answers. Teams can create surveys from natural-language prompts, publish them as pages or embed them in a product, and query responses in plain language. Its emphasis on simple, conversational feedback makes it a fit for small and mid-market teams, particularly those adding surveys to an existing product experience.
Survey creation and analysis are both built around AI interaction: users can generate questions from a prompt, revise questions and survey flow by chatting with AI, and analyze responses through natural-language queries. Surveys can include a maximum response count, and results can be exported to CSV. The platform lists adaptive follow-ups, AI question generation and multilingual surveys among its category capabilities. This combination suits teams that want more probing feedback than a fixed form can provide, while CSV export offers a straightforward way to take survey data elsewhere.
Pricing is usage-based rather than a conventional subscription: the published pricing details distinguish conversations, respondent replies, input and output tokens, and—when surveys are embedded—tracked users and events. A shown example applies to 100 conversations and includes 3 base questions and 4 AI-generated follow-up questions; each user reply is billed separately. That structure means costs depend on both responses and AI activity, with additional usage dimensions for embedded surveys. Specific is a sensible choice for teams that value conversational feedback and in-product publishing, but teams prioritizing broad integrations or more conventional, predictable subscription pricing should compare alternatives. It runs on web and API, offers email support, and lists GDPR compliance.
Specific pros and cons
- Where it wins
- Generates survey questions and answer-based follow-ups from prompts
- Publishes surveys as pages or embeds them in products
- Supports natural-language response analysis and CSV export
- Where it doesn't
- Usage-based charges include replies and AI input and output tokens
- Embedded surveys may add tracked-user and event-trigger charges
- Verified integrations and platform options are comparatively limited
Specific fact sheet, pricing and score →
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