Smartpricing review
A deep revenue management platform for larger portfolios that need pricing control and consulting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Smartpricing is revenue management software for hotels, B&Bs, vacation rentals, campsites, resorts, and property managers. Its machine-learning pricing engine analyzes booking history, seasonality, occupancy, market trends, competitor information, events, and holidays to calculate and publish dynamic rates. The product suits operators managing multiple properties or complex pricing strategies, especially those that want both automated rate decisions and optional revenue-management guidance.
The published plans show three annual-billing monthly-equivalent prices. Smartpricing Base costs €111 per month and includes AI-optimized pricing, event and holiday impact analysis, minimum-stay management, market occupancy detection, advanced strategy controls, and multiple property management. Smartpricing Premium costs €191 per month and adds a dedicated revenue manager, up to 2 hours per month, property and market analysis, OTA positioning analysis, and goal setting. Smartpricing Ultra costs €611 per month and adds up to 4 calls per month, custom reports and charts, OTA, TO, and GDS setup, and a turnkey service. The higher tiers are therefore aimed at properties that want consultation and reporting alongside software.
Operational depth is a key strength. Smartpricing supports starting, minimum, maximum, and fixed price controls; strategy aggressiveness settings; gap-night management; daily pricing; revenue forecasting; and pricing up to 500 days in advance. A multi-property dashboard enables KPI comparisons, while automatic synchronization connects pricing workflows with PMS and channel managers including Mews, SiteMinder, Cloudbeds, Hostaway, Smoobu, Apaleo, RoomRaccoon, Roomcloud, Octorate, and Webhotelier. Large portfolios should consider Smartpricing when they need market-aware controls and optional consulting. Smaller operators seeking a free plan or a simpler, lower-cost pricing tool should look elsewhere.
Smartpricing pros and cons
- Where it wins
- AI pricing uses booking, market, occupancy, event, and competitor signals
- 500-day pricing, multi-property dashboards, and detailed rate controls
- Premium and Ultra add dedicated revenue-management consulting
- Where it doesn't
- No free plan; Base starts at €111 per month with annual billing
- Consulting features are limited to Premium and Ultra plans
- Web-only platform with integrations focused on listed PMS and channel managers
Smartpricing fact sheet, pricing and score →
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