Shift72
Shift72: A branded OTT platform combining live, on-demand, DRM, analytics, and flexible monetization. Ranked #65 of 114 in Video Hosting Platforms by our editors (3.1/10); pricing: Pricing on request; best for branded OTT video platforms.
At a glance
- Editor score3.1 / 10
- PricingPricing on request
- Best forBranded OTT video platforms
- Facts checked21 Sep 2026
Where it wins
- Branded web, mobile, TV, and streaming experiences
- DRM, encryption, watermarking, and detailed access controls
- Subscriptions, transactions, advertising, and hybrid monetization
Where it doesn't
- Pricing requires a sales conversation
- Separate encoding pricing is usage-based
- May exceed the needs of basic video hosting projects
Our verdict on Shift72
Shift72 is a cloud video-on-demand platform for film festivals, cinemas, galleries, events, corporate organizations, and other content owners. It supports branded web and mobile viewing experiences with custom designs, themes, and URLs, alongside live streaming, playlists, subtitles, closed captions, and adaptive HTML5 playback. The platform also supports native iOS, Android, Apple TV, Android TV, Fire TV, and Roku apps, making it suited to organizations building a branded OTT service rather than simply embedding individual videos.
Security and audience controls are central to the offering. Shift72 includes studio-grade DRM, encryption, watermarking, output protection, geo-blocking, proxy detection, and device access controls, with support for Google Widevine, Microsoft PlayReady, and Apple FairPlay. Content teams can upload and encode video, invite contributors to upload material, and review audience, sales, streaming, and customer reports. Integrations include Akamai, Google Analytics, Google Tag Manager, Facebook Pixel, Stripe, Chromecast, and AirPlay. These capabilities make Shift72 a strong fit for organizations that need controlled distribution across web, mobile, and television platforms.
Monetization is broad: customers can offer subscriptions, rentals, purchases, bundles, passes, advertising, localized pricing, or hybrid models. Pricing is handled through contact sales, while separate encoding pricing is usage-based, so prospective customers should scope their content workflow and commercial model before choosing the service. Shift72 is well suited to film, event, and entertainment businesses that need branded presentation, protected content, analytics, and multiple revenue options. Teams seeking only straightforward video uploads and playback may find its OTT, commerce, security, and app capabilities more extensive than necessary.
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Shift72 pricing
Shift72 fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Storage included | Not verified |
| Bandwidth included | Not verified |
| Privacy controls | Advanced |
| Custom video player | Yes |
| Video analytics | Yes |
| Monetization options | Ads-and-paywall |
| Max upload size | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | GDPR |
| Support | Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 10 integrations: Akamai, Google Analytics, Google Tag Manager, Facebook Pixel, Stripe, Google Widevine … |
| Pricing | Pricing on request |
| Website | shift72.com |
| Facts checked | 21 Sep 2026 |
Shift72 integrations
Shift72 lists 10 integrations on its own site.
- Akamai
- Google Analytics
- Google Tag Manager
- Facebook Pixel
- Stripe
- Google Widevine
- Microsoft PlayReady
- Apple FairPlay
- Chromecast
- AirPlay
Alternatives to Shift72
- VimeoA broad video platform covering hosting, privacy, analytics, live events, and monetization.9.4
- BrightcoveA broad video platform for enterprise hosting, live streaming, OTT, analytics, and monetization.9.3
- DacastA paid video platform for businesses that need live, on-demand, OTT, and monetization tools.9.2
See all Shift72 alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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