Shelfr review
Planogram design and shelf audits meet offline mobile workflows and field visit tracking.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Shelfr combines planogram design and distribution with field visits and shelf audits for FMCG and CPG companies, distributors and retailers. Field teams can access store-specific planograms, capture shelf images and report execution data through web and mobile platforms. Its feature set is aimed at teams that need planogram work and in-store execution workflows in one product, rather than a tool focused only on visit tracking or inventory.
A central strength is the connection between planogram creation and field verification. Shelfr lists AI-generated layouts, store-specific publishing, and image analysis that recognizes products, facings, price tags and promotional displays. Automatic compliance checks use shelf photos to assess placement, availability, share of shelf and planogram compliance. The iOS app listing also says planograms can be generated without an internet connection, which supports work where connectivity is limited. Teams evaluating it should consider whether these planogram and photo-analysis workflows match their audit process.
Field operations extend beyond shelf images: Shelfr includes geo-fenced check-in and route validation for store visits, along with price, promotion and inventory tracking and issue escalation and task workflows. The published pricing model is contact sales; the iOS app's free listing is not a software subscription price. No integrations are listed, so teams that depend on connecting retail execution data to other systems should confirm fit with the vendor before choosing it. Shelfr is a stronger match for mid-market and enterprise teams centered on planograms and field audits; teams seeking a tool with established integrations or transparent subscription pricing may prefer to compare alternatives.
Shelfr pros and cons
- Where it wins
- Designs and publishes store-specific planograms to mobile.
- Analyzes shelf photos for placement, facings and compliance.
- Supports offline planogram generation and geo-fenced store visits.
- Where it doesn't
- Pricing requires contacting sales.
- No integrations are listed in the product details.
- Its focus on planograms may not suit teams seeking a broader tool.
Shelfr fact sheet, pricing and score →
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