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Shared Audiences review

#15 of 17 in Geofencing Software

A focused platform for venue geofencing, audience retargeting, and campaign measurement.

7.2/10Editor score
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Shared Audiences7.2 Try Shared Audiences

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Shared Audiences is a cloud, web-based advertising platform for B2B marketers, exhibitors, and brands running campaigns around events. It creates venue geofences from GPS coordinates or custom polygons, captures device IDs when people enter those boundaries, and builds audiences for display, video, and connected TV advertising. Post-event retargeting, event discovery, and foot-traffic measurement make it suited to campaigns where physical attendance matters as much as digital response.

Pricing is structured around a $0-per-month Free Trial, followed by Starter at $299 per month, Growth at $699 per month, and Scale at $1,299 per month. The Free Trial includes an analytics dashboard, foot-traffic conversion zones, and Event AI Ad Studio. Starter and Growth add unlimited geofences per event, real-time analytics, conversion zones, email and live chat support, and API access. Scale adds priority support, a dedicated account manager, Okta SSO, custom integrations, and API access. The pricing page also lists advertising impressions separately from subscription plans.

The strongest case for Shared Audiences is a venue-centered campaign workflow that connects geofencing, audience creation, ad delivery, and attribution in one product. Real-time impressions, clicks, click-through rate, and ad-attributed foot traffic give campaign teams specific measures to monitor, while API access on paid tiers supports connections to other systems. The trade-off is a narrow category focus and web-only delivery: organizations seeking broad location intelligence, mobile deployment, or a general-purpose geospatial platform should consider alternatives. Choose Shared Audiences when event attendance and advertising attribution are central objectives; choose another tool when those requirements are secondary.

Shared Audiences pros and cons

  • Where it wins
    • Build venue and custom polygon geofences from GPS coordinates
    • Retarget event audiences across display, video, and connected TV
    • Measure impressions, clicks, and foot traffic in real time
  • Where it doesn't
    • Web-only deployment limits access to the browser platform
    • Advertising impressions are priced separately from subscriptions
    • Its event-advertising focus may not suit general location intelligence

Shared Audiences fact sheet, pricing and score →

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