Setmore review
A mature, low-cost scheduler for small businesses needing bookings, payments, and reminders.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Setmore is appointment scheduling software for small businesses and teams. It combines customer-facing Booking Pages with staff calendars, availability, permissions, appointment booking, group classes, automated reminders, payment collection, and access across web, Windows, macOS, iOS, and Android. It suits businesses that want customers to schedule themselves online while staff manage appointments and availability in one system.
Pricing is structured around a free plan and Pro. Free supports up to four users, unlimited appointments, Booking Pages, email reminders, online payments, and iOS and Android apps. Pro costs $5 per user per month with annual billing or $12 per user per month with monthly billing. The paid plan adds unlimited users, SMS and email reminders, recurring appointments, two-way calendar synchronization, a branded Booking Page, and API access. A 30-day free trial is also available. This gives small teams a low-cost entry point, while larger or more communication-heavy teams have a clear paid upgrade path.
Setmore’s ecosystem is a strong fit for businesses already using common calendar, payment, video, website, CRM, and accounting tools. It integrates with Google Calendar, Microsoft Office 365 Calendar, Apple Calendar, Square, Stripe, PayPal, Zoom, Google Meet, Zapier, HubSpot, Salesforce, Slack, QuickBooks, WordPress, and Wix. Website and social integrations can support customer-facing booking, while the developer API enables custom booking connections. Businesses needing appointments, classes, recurring schedules, reminders, and payments should find the feature mix well aligned. Teams that specifically require dedicated round-robin assignment may prefer a scheduler built around that workflow.
Setmore pros and cons
- Where it wins
- Free plan includes unlimited appointments, payments, and mobile apps
- Pro adds two-way calendar sync, recurring appointments, and API access
- Supports classes, reminders, payments, and many business integrations
- Where it doesn't
- Free plan is limited to four users
- Monthly Pro billing is $12 per user, versus $5 annually
- Teams needing dedicated round-robin routing should compare alternatives
Setmore fact sheet, pricing and score →
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