SERPs review
A Google-focused SEO platform with precise location tracking and AI visibility tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
SERPs is a web-based SEO platform for in-house teams, agencies, and site owners that need Google rank tracking across devices and locations. It combines scheduled and on-demand position checks with historical snapshots, movement trends, competitor discovery, SERP feature monitoring, keyword research, technical audits, backlink analysis, and Google Search Console synchronization. Its AI visibility monitoring covers ChatGPT, Claude, Gemini, Grok, Perplexity, and Google AI Overviews, giving teams a broader view of how brands and pages appear across search and answer engines.
Pricing is structured around tracking capacity and refresh frequency. Starter costs $49 per month and includes 250 tracked keywords, three active projects, competitor tracking, and Google desktop and mobile tracking with weekly updates. Pro costs $149 per month, raises capacity to 1,000 keywords and 10 projects, and adds daily updates, API access, and MCP access. Agency costs $299 per month and includes 5,000 keywords, 50 projects, daily updates, white-label reports, API access, and MCP access. A seven-day free trial is available. The published plans make Starter suitable for smaller tracking programs, while agencies and larger teams have clearer reasons to move up.
Google is the central platform fit: SERPs supports desktop and mobile tracking across 50,000+ locations, with global location coverage and competitor analysis based on ranking overlap or curated lists. API access and MCP access on higher tiers support querying rankings, research, audit findings, and citation data through compatible tools, with integrations including Google Search Console, Claude, Cursor, and MCP-compatible clients. The trade-off is its Google-only search coverage, so teams requiring Bing or Yahoo tracking should choose another platform. SERPs fits organizations prioritizing precise Google locations, historical data, and AI visibility; it is less suitable for teams needing broader search-engine coverage or a larger starter keyword allowance.
SERPs pros and cons
- Where it wins
- Tracks Google rankings across desktop, mobile, and 50,000+ locations
- Combines competitor discovery, SERP features, audits, and backlink analysis
- Monitors AI visibility across major answer engines and Google AI Overviews
- Where it doesn't
- Search coverage is limited to Google desktop and mobile
- Starter includes 250 tracked keywords and weekly updates
- No free plan; monthly pricing starts at $49
SERPs fact sheet, pricing and score →
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