Selzy review
A low-cost email platform with broad integrations, automation, and AI-assisted creation.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Selzy is an email marketing and automation platform for small and midsize businesses. Its feature set covers bulk email campaigns, automated workflows, audience segmentation, A/B testing, landing pages, subscription forms and pop-ups, analytics, and drag-and-drop email creation. It also supports email API workflows, transactional email capabilities, SMS tools, chatbot features, and AI-assisted email writing and image generation. That makes it a fit for organizations that want campaign management and automation in one service rather than a narrowly focused newsletter tool.
Pricing is structured around a free plan and contact-based paid tiers. The Free plan includes bulk email, email automation, an email builder, and analytics. The Lite plan provides unlimited emails for up to 500 contacts, with the published annual price at $5.25 per month. Standard adds core email marketing features, deliverability tools, and Telegram chatbots, with the published annual price at $10.50 per month. Enterprise is designed for 500k+ contacts and includes a dedicated manager and performance boost. This progression suits smaller audiences and growing programs, while larger senders should evaluate whether the Enterprise structure matches their needs.
Integration breadth is a central strength. Selzy supports web and API access, and its integration ecosystem includes Google Sheets, Airtable, Pipedrive, HubSpot, WordPress, Typeform, Shopify, Zendesk, Zoho, Jotform, Facebook, Kommo, Webflow, Wix, and WooCommerce. These connections can support workflows across CRM, ecommerce, forms, websites, and spreadsheets. Selzy is a strong choice for cost-conscious teams that need core email marketing features and multiple connectors. Organizations needing contact capacity beyond the Lite limit should look toward Standard or Enterprise rather than treating the entry tier as a long-term fit.
Selzy pros and cons
- Where it wins
- Free plan includes bulk email, automation, builder, and analytics
- 25 verified integrations plus email API support
- Includes segmentation, A/B testing, landing pages, and AI tools
- Where it doesn't
- Lite is limited to up to 500 contacts
- The listed Lite and Standard prices require annual billing
- Enterprise features target businesses with 500k+ contacts
Selzy fact sheet, pricing and score →
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