Samta review
A full hotel management system that adds accounting, payroll, POS, and forecasting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Samta is a cloud-based hotel property management platform for hotels, resorts, villas, guest houses, apartments, and property groups. It brings reservations, room and guest status tracking, digital check-in and check-out, housekeeping, channel management, booking engines, point of sale, HRIS, analytics, and accounting into one system. Web access and an Android mobile application support teams working across front-desk, operations, finance, and management workflows. A 14-day free trial is available, and there is no free plan.
The plan structure makes Samta a broader hotel operations system rather than an accounting-only product. Basic includes property management, basic booking management, a booking engine website, WhatsApp notifications, mobile access, and basic reports. Professional adds point of sale, a basic HRIS module, advanced analytics, API integration, and a full accounting system. Enterprise adds complete accounting, advanced HRIS and payroll, multi-property management, custom integration, and priority 24/7 support. The accounting feature set includes a general ledger, chart of accounts, automated financial statements, tax compliance, budget planning, and variance analysis.
Samta fits properties that want finance connected to reservations, payments, outlets, staffing, and revenue decisions. Its channel manager supports Booking.com, Agoda, Airbnb, Traveloka, Tiket.com, Expedia, Trip.com, and Pegipegi, while payment integrations include Midtrans, Xendit, and DOKU. AI revenue forecasting and pricing insights add a planning layer alongside operational reporting. Hotels seeking one platform across departments should consider Samta, particularly when multi-property management or integrated payroll matters. An accounting team seeking a narrowly focused finance system may prefer a product centered more specifically on reconciliation, reporting depth, and audit controls.
Samta pros and cons
- Where it wins
- Combines hotel accounting, reservations, POS, HRIS, and operations
- Automates P&L, balance sheet, and cash-flow statements
- Supports OTA synchronization, mobile access, and multi-property management
- Where it doesn't
- Accounting starts at the Professional tier
- Advanced HRIS and payroll require the Enterprise tier
- Bank reconciliation and audit-trail coverage are not documented
Samta fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update