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Safari Portal review

#17 of 21 in Tour Operator SoftwareTour Travel Management Software

A strong itinerary, CRM, and traveler-app suite for bespoke travel agencies—not online booking.

7.5/10Editor score
Safari Portal7.5 Visit Safari Portal

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Safari Portal is travel management software for tour operators, destination management companies, and travel advisors. It combines digital itinerary and proposal creation with contact management, sales pipelines, tasks, forms, e-signatures, invoicing, payments, and financial tracking. Teams can give travelers mobile access to trip information, including offline access, while reusable templates, content libraries, PDF and Word exports, and language translation support client-facing delivery. Its feature set suits agencies handling bespoke trips, including safari programs, rather than businesses seeking a consumer booking storefront.

The published monthly plans start with Essentials at $299 per month. Essentials includes unlimited itineraries and Lookbooks, the content library, templates, Magic Import, Superbuilder, CRM and pipeline tools, forms, e-signatures, credit card authorizations, invoicing, payments, and financials. Pro costs $399 per month and adds Travel Dashboards, automated flight search with live updates, Zapier integrations, API and MCP connections, and custom contact profiles. Enterprise includes everything in Pro plus Operational Blueprint, tailored onboarding and data migration, B2B white labeling, a custom app, and language translation, with custom pricing. A 14-day trial is available without a card.

Safari Portal runs on web, iOS, Android, and API connections. It integrates with Tourplan and CRM or marketing tools including HubSpot, Keap, Zoho, Insightly, Pipedrive, Mailchimp, and Zapier, giving agencies options for fitting itinerary work into existing systems. Flight updates can optionally refresh client-facing itineraries, and travelers can access trip details through the mobile app. The product is not an online booking, resource-scheduling, or channel-distribution system, so agencies needing those capabilities should choose a platform built around reservations or inventory distribution. Safari Portal fits teams prioritizing itinerary publishing, sales administration, and traveler communication.

Safari Portal pros and cons

  • Where it wins
    • Digital itineraries, Lookbooks, templates, and reusable content libraries
    • CRM, pipeline, forms, e-signatures, invoicing, and payment tracking
    • Traveler mobile access with offline trip information and flight updates
  • Where it doesn't
    • No online booking, resource scheduling, or channel distribution
    • Starts at $299 per month, with payment processing fees applying
    • Support is listed through documentation rather than broader channels

Safari Portal fact sheet, pricing and score →

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