Rocket review
An AI brand studio with strong logo, brand-kit, and guideline exports.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Rocket is a web-based AI brand studio for founders, product teams, and agencies that need more than a single logo file. It generates logo directions from a URL or short description, then adds wordmarks, icons, colour palettes, and typography. Users can refine concepts, create app icons and favicons, and organize the resulting identity in a Brand Kit. Its scope fits startups, SaaS products, AI tools, ecommerce businesses, mobile apps, and side projects that want a coordinated visual system.
The pricing structure separates lightweight exploration from ongoing brand work. The Free plan includes logo generation access, 500 one-time credits, and no card required. Starter costs $12 per month or $99 per year and includes 500 Rocket Credits each month, the Logo & Icon Designer, Brand Kit essentials, and PNG and SVG downloads. Pro costs $20 per month or $166 per year, raising the allowance to 3,000 monthly credits and adding unlimited saved logos and brand kits, PNG, EPS, SVG, and PDF exports, transparent colour variations, full ownership, and team workspace access. Business costs $50 per month or $415 per year, with 15,000 monthly credits, everything in Pro, the highest priority generation queue, dedicated onboarding and support, and team workspace access. Paid plans include seven-day trials.
Rocket’s strongest distinction is the combination of AI concept generation with practical identity deliverables. Refinement and variation tools support iteration, while transparent and inverse versions, password-protected sharing, Brand Kit ZIP downloads, and Brand Book exports extend the work beyond initial ideation. That makes Pro or Business a better fit for teams preparing reusable assets and guidelines, while Free or Starter suits smaller logo projects. Teams that require a non-web product should look elsewhere, and users needing EPS or PDF exports must choose Pro or Business.
Rocket pros and cons
- Where it wins
- Generates logo directions, wordmarks, icons, colours, and typography
- Brand Kit organizes logos, colours, templates, and brand files
- Pro supports transparent variants plus PNG, SVG, PDF, and EPS exports
- Where it doesn't
- Free access is limited to 500 one-time credits
- Starter exports are limited to PNG and SVG
- The product is available on the web only
Rocket fact sheet, pricing and score →
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