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Reporting Ninja review

#30 of 49 in Marketing Analytics SoftwareMarketing Data Integration Software

A low-cost reporting platform for agencies that need automation and white-label delivery.

6.3/10Editor score
Reporting Ninja6.3 Try Reporting Ninja

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Reporting Ninja is a marketing reporting platform for agencies, freelancers, and in-house teams. It brings together advertising, analytics, social, email, SEO, ecommerce, and CRM data for custom reports, Looker Studio dashboards, Google Sheets analysis, REST API access, and MCP access. Its drag-and-drop editor, templates, widget library, cross-platform tables and charts, white-label branding, branded client portals, and scheduled report delivery make it suited to teams that regularly prepare client-facing marketing updates.

Pricing is structured around report and account capacity. Starter costs $20 per month when billed annually and includes 10 custom reports, 10 accounts of each type for Data Studio connectors and other products, unlimited Data Studio reports, the Google Sheets add-on, REST API, and MCP. Small costs $40 per month for 30 custom reports and 30 accounts of each type. Medium costs $70 per month for 70 custom reports and 70 accounts of each type, while Large costs $120 per month for 150 custom reports and 150 accounts of each type. All listed plans include unlimited Data Studio reports, and a 15-day trial is available.

The main strength is breadth across common marketing sources, including Google Analytics, Google Ads, Google Search Console, Meta Ads, Instagram Insights, LinkedIn Ads, YouTube, Mailchimp, and HubSpot. Reporting can be automated through scheduled generation and email delivery, while agencies can present results under their own branding. AI features can generate reports, widgets, and written summaries from connected data, but they are beta features. Reporting Ninja fits agencies that want repeatable, branded reporting at a relatively low entry price. Teams seeking a product centered on reporting automation should consider it; teams needing a broader analytics focus may prefer an alternative.

Reporting Ninja pros and cons

  • Where it wins
    • Starts at $20/month billed annually with a 15-day trial
    • White-label reports, branded portals, and scheduled email delivery
    • Connects marketing data through dashboards, Sheets, REST API, and MCP
  • Where it doesn't
    • Starter includes 10 custom reports and 10 accounts of each type
    • The product is primarily focused on reporting rather than broader analytics
    • AI report, widget, and summary generation is offered in beta

Reporting Ninja fact sheet, pricing and score →

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