Reply200
Reply200: Affordable moderation and reply automation across Facebook, Instagram, TikTok, and YouTube. Ranked #6 of 28 in Social Media Moderation Software by our editors (8.6/10); pricing: 7-day trial; best for affordable teams moderating four social networks.
At a glance
- Editor score8.6 / 10
- Pricing7-day trial
- Best forAffordable teams moderating four social networks
- Free planNo
- Paid from$29/mo
- Social channels4
- Facts checked21 Sep 2026
Where it wins
- Covers Facebook, Instagram, TikTok, and YouTube comments
- Classifies intent and hides spam, insults, slurs, scams, and bait
- Separates moderation controls from automated reply controls
Where it doesn't
- No free plan is available
- Instagram Live is not supported
- Keyword filters are not included
Our verdict on Reply200
Reply200 is a cloud-based social media comment moderation and auto-reply tool for media buyers, content creators, influencers, agencies, and brands. It monitors comments across Facebook, Instagram, TikTok, and YouTube, classifies comment intent, hides unwanted content, reacts to comments, and generates replies that match a page’s tone. A web dashboard brings connected pages, comment activity, filters, and moderation metrics together, while users can review, edit, or delete generated replies.
Pricing is structured around four paid plans. Start costs $29 per month, Boost costs $54 per month, and Pro costs $96 per month; each includes all platforms. Enterprise uses pay-as-you-go pricing at $6 per 1,000 comments, with no monthly limit and all platforms included. A seven-day trial is available, and yearly billing saves 20%. The published plan details do not distinguish Start, Boost, and Pro by feature, so buyers should compare those tiers directly with their expected comment volume and workflow needs.
Reply200’s strongest fit is teams managing several social channels from one web workspace. Its standout workflow combines AI intent classification with hiding, deletion, ignoring, reactions, replies, and reply generation informed by a page context library. Moderation and replying can be enabled separately, which helps teams automate comment handling without committing to automated responses everywhere. It is a practical choice for affordable multi-network moderation, especially when four-channel coverage matters. Teams needing Instagram Live coverage, keyword-based filtering, or a free plan should choose another tool.
Your product? Our editors can test Reply200 in depth and publish a review, labelled as paid · from $149/mo →
From the maker
Written by Reply200 Inc. · approved by our editors 20 Oct 2026. It does not change our score or ranking.
Reply200 is an AI comment moderation and auto-reply tool for Facebook, Instagram, TikTok and YouTube. Teams use it for social media comment management under organic posts, ads, videos and Facebook live streams. For each comment it picks one action: reply in the page's own voice, hide, react, or leave it alone.
On organic posts, creators and influencers use it so fans get a reply instead of silence, at a natural pace, and the algorithm keeps pushing the post. Under ads, media buyers and agencies use it as a sales agent: it answers buying questions about shipping, sizing, prices and discounts, and hides spam, scam links, competitor bait and hostile comments that cost clicks. A fair complaint gets an answer instead of being hidden.
Replies come from a Voice Replica learned from your captions, past replies and page info, plus a per-page context library of facts such as prices, shipping and returns. When it has no reliable answer, it stays silent instead of guessing. Replies follow the commenter's language.
Moderate and Engage are separate toggles per page and per Business Manager, so a page can run hide-only, reply-only or both. Per-page controls include a keyword blocklist, reply delay, banned phrases, category switches, goals for posts and ads, and spend caps.
Published average across Reply200 accounts in their first 30 days: +25% organic reach, +15% ad click-through rate. Plans start at $29/month for 3,000 processed comments, with a 7-day free trial.
What it does, in their words
- AI comment moderation for Facebook · Instagram · TikTok · YouTube
- Auto-reply to comments in your page's own voice (Voice Replica)
- One action per comment: reply · hide · react · ignore
- Spam comment filter: spam and scam links hidden immediately
- Slurs and hate hidden before your audience sees them
- Tags every comment: Spam · Negative · Positive · Question · Issue · Location · Neutral · Banter · Interest
- Keyword blocklist per page: hide any comment containing a listed word
- Moderate and Engage toggles per page and per Business Manager
- Different handling for ads · organic posts · videos · live streams
- Context library of page facts: prices · shipping · hours · returns
- Goals per page for posts and ads: website · bio · follow · DM · pinned comment
- Custom trigger rules such as a giveaway link for everyone who comments WIN
- Replies in the commenter's language with nothing to configure
- Natural reply pacing with an adjustable reply delay
- Banned phrases · emoji signature · thread limit per page
- Stays silent when it has no reliable answer
- Edit or delete any reply from the Comments dashboard
- Spend caps at account · business · page level
- No seat fees: unlimited pages and profiles on every plan
- Three-step setup with nothing to install
Plans as the maker lists them
| Start | $29 / month | 3,000 processed comments, all platforms and features |
|---|---|---|
| Boost | $54 / month | 6,000 processed comments, all platforms and features |
| Pro | $96 / month | 12,000 processed comments, all platforms and features |
Offer for our readers: $25 off your first bill on any Reply200 plan with code R200
- Platforms
- Web
- Integrations
- Facebook Pages, Meta Business Manager, Instagram (professional accounts), TikTok, YouTube
- Company
- Reply200 Inc.
- Headquarters
- Prague, Czech Republic
- Team size
- 1–10
- Founded
- 2025
- Links
- Documentation ↗ · Support ↗ · Pricing page ↗
Reply200 pricing
All 4 Reply200 plans and prices →
Reply200 fact sheet
| Free plan | No |
|---|---|
| Paid from | $29/mo |
| Social channels | 4 |
| Automated moderation | Yes |
| Human review queue | Yes |
| Keyword filters | No |
| Escalation rules | Not verified |
| Moderation analytics | Yes |
| API access | Not verified |
| Free trial | 7 days · card required |
| Deployment | Cloud |
| Platforms | Web |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | 7-day trial (source) |
| Website | reply200.com |
| Facts checked | 21 Sep 2026 |
Alternatives to Reply200
- BrandBastion Agent+A broad moderation and response workspace for brands managing high-volume social conversations.9.3
- EngageefyAffordable social moderation with automation, review workflows, and AI replies.9.1
- ThreadmodoA focused Meta moderation tool with a free plan and structured team workflows.9.0
See all Reply200 alternatives →
Reply200 vs the competition
- Reply200 vs BrandBastion Agent+
- Reply200 vs Engageefy
- Reply200 vs Threadmodo
- Reply200 vs TrollWall AI
- Reply200 vs Smart Moderation
- Reply200 vs Respondology
Compare Reply200 with any tool side by side →
Used Reply200? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Reply200 for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Reply200 is listed in our Social Media Moderation Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/reply200/"><img src="https://www.itechguides.com/best/badge/reply200.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update