Recart review
A feature-rich SMS platform for high-volume Shopify commerce teams.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Recart is an SMS marketing and list-growth platform for direct-to-consumer Shopify brands. It supports SMS and MMS campaigns, opt-in popups, automated messaging flows, audience segmentation, testing, reporting and two-way messaging. Its main audience is high-volume ecommerce teams that need subscriber growth and automated customer communication within Shopify-centered workflows.
Pricing is structured around monthly message capacity. The Starter plan costs $299 per month and includes 23,000 SMS messages and 8,795 MMS messages. Pro costs $499 per month with 41,583 SMS messages and 15,354 MMS messages, while Scale costs $999 per month with 100,000 SMS messages and 33,300 MMS messages. Enterprise uses custom pricing. Across the paid plans, Recart also offers managed onboarding, campaign support and customer-success services. There is no free plan, so the product is positioned for brands with a meaningful recurring SMS budget.
The feature set goes beyond campaign sending. Recart provides automated welcome, abandonment, fulfillment and post-purchase flows; behavioral and shopping-activity segmentation; A/B and adaptive testing; interactive keyword replies; and real-time workflow analytics. Consent controls and automated opt-out handling address SMS compliance needs, while integrations with Shopify, Klaviyo, Postscript, Attentive, Gorgias and Monocle support a broader commerce stack. The public API covers flows, subscriptions, events and messaging. Recart is a strong fit for Shopify brands that need high-volume automation and operational control. Teams seeking a lower-cost entry point or a platform not centered on Shopify should look elsewhere.
Recart pros and cons
- Where it wins
- Automates welcome, abandonment, fulfillment and post-purchase flows
- Combines SMS, MMS, segmentation, testing and two-way messaging
- Includes consent, opt-out handling, analytics and a public API
- Where it doesn't
- Starts at $299 per month with no free plan
- Strongly oriented around Shopify commerce workflows
- Interactive keyword replies depend on supported messaging countries
Recart fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update