Pushwoosh review
A broad, usage-priced messaging platform for cost-conscious mobile teams.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Pushwoosh is a customer engagement and mobile marketing automation platform for mobile-first businesses and app teams. It combines mobile and web push notifications, in-app messaging, email, SMS, WhatsApp, LINE, and Kakao messaging through a control panel, SDKs, and API. Its visual Customer Journey Builder adds behavioral event tracking, trigger-based workflows, audience segmentation, personalization, analytics, and A/B testing. The broad feature set makes it a fit for teams coordinating lifecycle messaging across apps, websites, and other channels.
Pricing is usage-based, with plans organized around recipients or monthly active users. Pay-as-you-go costs $0 per month and includes full access to all features, unlimited push notifications, unlimited in-app impressions, up to 1,000 MAU, and 20,000 email sends per month. Push only costs $7 per 1,000 MAU monthly and includes mobile push, mobile in-apps, web push, and the full toolset. Omnichannel costs $13 per 1,000 MAU monthly and adds email, SMS, and WhatsApp. Email only costs $5 per 1,000 monthly unique recipients, with email campaigns, 20,000 included sends per month in the pricing calculator, and the full toolset. The model suits teams that want a low entry cost, but channel-based usage can make budgeting more involved as activity grows.
Pushwoosh also offers API access for messaging, segmentation, events, and statistics, plus CSV campaign statistics export. Integrations include Adjust, Amplitude, AppsFlyer, Crashlytics, Google Analytics, HubSpot, Magento, Meta Ads, Mixpanel, mParticle, Qonversion, RevenueCat, Segment, Shopify, and Singular. Platform coverage spans iOS, Android, web, Windows, macOS, and API access. Choose Pushwoosh when broad channel coverage, behavioral automation, and integrations matter more than a simple flat subscription. Teams seeking a narrowly focused or strictly predictable billing model may prefer a more specialized alternative.
Pushwoosh pros and cons
- Where it wins
- Free plan includes all features, unlimited push, and 20,000 monthly email sends
- Visual journeys combine behavioral triggers, segmentation, personalization, and testing
- Supports mobile, web, email, SMS, WhatsApp, LINE, and Kakao messaging
- Where it doesn't
- Usage-based billing requires ongoing monitoring of recipients and monthly activity
- Channel coverage and pricing vary across Push only, Omnichannel, and Email only plans
- The Push-only offer is described as limited and may have a stated end date
Pushwoosh fact sheet, pricing and score →
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