PureSMS review
A practical SMS platform for UK charities that need bulk, scheduled and two-way messaging.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
PureSMS is a web-based and API-driven SMS platform for businesses, charities, nonprofits and public-sector organisations. It supports individual, bulk and mail-merged SMS, scheduled messaging, branded sender names, two-way messaging, virtual mobile numbers, automated responses, analytics and campaign reports. UK charities and nonprofits can use a published charity pay-as-you-go rate after validation, while the standard plan provides a fixed UK SMS rate without volume commitments, minimums or tiers.
Pricing is usage-based rather than subscription-based. The published starting price is 0.0235 GBP per UK SMS part, and messages are billed by SMS part; rates vary by destination. Standard pay-as-you-go includes no volume commitment, minimums or tiers. Charity pay-as-you-go provides a published charity and nonprofit rate, with charity validation required. Accounts are free to create, while messages and optional add-ons are charged. This structure suits organisations that want costs to follow sending volume rather than a recurring software plan.
For day-to-day campaigns, PureSMS combines Excel and CSV bulk uploads with mail merges, scheduling, throttled messaging and rate limiting. Virtual mobile numbers support inbound replies, and automated responses can handle common follow-up messages. The REST developer API and Zapier integration provide routes into other workflows, although the integration ecosystem is narrower than the messaging feature set. PureSMS is a good fit for UK charities that mainly need SMS campaigns, replies and reporting with usage-based billing. Organisations requiring MMS, broader native integrations or more specialised fundraising workflows should consider a more expansive alternative.
PureSMS pros and cons
- Where it wins
- Bulk, scheduled and mail-merged SMS through a web portal
- Charity pay-as-you-go rate for validated nonprofits
- Replies, virtual numbers, auto-responses and campaign analytics
- Where it doesn't
- No MMS messaging
- Integration coverage is limited to Zapier and the REST API
- Charity pricing requires validation before access
PureSMS fact sheet, pricing and score →
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