Promo review
Promo combines template editing, AI video creation, and social publishing for campaign teams.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Promo is an online video creation platform for businesses, marketers, agencies, and creators making promotional videos, ads, product videos, and social posts. Its browser editor combines customizable templates, stock footage, photos, licensed music, brand presets, and AI-assisted generation. Wide, square, and vertical formats suit social campaigns, and web, iOS, and Android access gives teams options for creating and planning content. Promo is aimed at organizations that want video production and social publishing in one workflow, rather than a tool focused only on editing footage.
The standout feature is PromoAI, which can generate videos from a topic, description, website, or product information. AI videos with voice-over can include automatic subtitles. Promo also offers a social calendar and planner, publishing to Facebook, Instagram, YouTube, TikTok, and X, and exports as MP4, GIF, or images. Uploads and integrations with Google Drive, Dropbox, HubSpot, and Wistia extend the workflow; Shopify is also listed among its integrations. These tools make Promo a fit for campaign planning and repeatable branded output, though its feature set is oriented toward marketing content rather than general-purpose video production.
Promo has a free plan, but free access is limited to drafts and previews; downloads, publishing, and scheduling require a paid plan. According to the vendor's pricing page, Basic costs $29 per user per month with annual billing and includes 120 premium Getty Images clips, 2 GB of upload storage, one brand, and 200 licensed music tracks, but no PromoAI videos. Standard is $59 per user per month annually, adding 360 PromoAI videos, 3,600 clips, 10 GB, three brands, and 1,000 music tracks. Pro is $199 per user per month annually, with 3,600 PromoAI videos, 36,000 clips, 50 GB, ten brands, and white-label and reselling rights. Business offers unlimited videos, clips, storage, and brands, plus those rights. Promo suits teams seeking a social campaign workflow; those needing AI video on the entry paid tier should look at alternatives.
Promo pros and cons
- Where it wins
- Create videos from templates or generate them with PromoAI.
- Publish to Facebook, Instagram, YouTube, TikTok, and X.
- Plan posts with a social calendar and use brand presets.
- Where it doesn't
- Basic has no PromoAI videos.
- Downloads, publishing, and scheduling require a paid plan.
- Basic includes 2 GB of upload storage and one brand.
Promo fact sheet, pricing and score →
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