Praze review
A focused Google review tool with private feedback and website reputation features.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Praze is trust-management software for local businesses that want to request Google reviews, collect private feedback, display reviews on their websites, and analyze responses through a dashboard. Its workflows can connect review requests to paid invoices, completed jobs, fulfilled orders, or completed appointments through connected tools and Zapier. The product is best suited to small and mid-market businesses focused on Google visibility, including businesses that also want website trust badges, scheduling buttons, text messaging options, or pay-by-text services.
Pricing spans several published plan sections. The Basic Plan costs $25 per month and includes unlimited review generation, website review streaming, trust badges, online scheduling buttons, Text us buttons, and pay-by-text services. The Scale Plan costs $80 per month and adds Zapier integration, automation creation, external tool connections, higher usage limits, and priority support. The Two Year Plan is listed at $49 per month with annual billing and adds dashboard insights to the Basic feature set. The One Year Plan is listed at $79 per month with annual billing and includes dashboard insights, while the Monthly Plan is listed at $99 per month with monthly billing and the same core features. There is no free plan.
Praze’s strongest fit is a narrow review-collection workflow rather than a broad reputation suite. Its listed integrations include Zapier, QuickBooks, Salesforce, Housecall Pro, Shopify, Stripe, and HubSpot, and the API and web deployment options support connected workflows. Private negative-feedback collection can help businesses route unhappy experiences away from public review requests, while duplicate-invitation prevention supports cleaner outreach. The tradeoff is scope: Google is the listed review source, category specifications set the location limit at one, and the product lacks verified response AI and broader monitoring. Businesses needing multi-location management, wider review coverage, or response automation should choose an alternative.
Praze pros and cons
- Where it wins
- Automates Google review requests and prevents duplicate invitations
- Collects negative feedback privately before it becomes a public review
- Streams reviews and trust badges to business websites
- Where it doesn't
- Supports Google as its listed review source
- Category specifications list a one-location limit
- Does not include verified response AI or broader monitoring
Praze fact sheet, pricing and score →
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