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Postwala

Freemium#58 of 65 in Instagram Marketing Software

Postwala: A focused Instagram/Facebook scheduler with multilingual AI captions and India-specific templates. Ranked #58 of 65 in Instagram Marketing Software by our editors (3.0/10); pricing: Free plan; best for india-focused small business marketers.

3.0/10Editor score

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At a glance

Editor score
3.0 / 10
Pricing
Free plan
Best for
India-focused small business marketers
Free plan
Yes
Paid from
₹799/mo
Instagram auto-publish
Yes
Facts checked
13 Oct 2026

Where it wins
- AI captions support English, Hindi and regional languages
- Indian festival calendar and seasonal templates support local campaigns
- Growth adds unlimited scheduling, advanced analytics and priority support
Where it doesn't
- Free plan limits scheduling to five posts per month
- Integrations cover Instagram Business and Facebook Pages only
- Web deployment may not suit teams wanting native mobile apps

Our verdict on Postwala

Postwala is a cloud, web-based social media scheduling service for Indian salons, cafés, boutiques and other local brands. It combines Instagram and Facebook calendars, automatic scheduled publishing, reusable media storage, multilingual AI caption generation, festival planning, live post previews, and reach and engagement analytics. Captions can be drafted in English, Hindi and regional languages. The product suits solo operators and small to mid-market teams that need a focused workflow for the two social channels rather than a broad multi-network suite.

The Free plan costs INR 0 forever and includes one Instagram or Facebook account, five scheduled posts per month, 500 MB of media storage and a basic calendar. Starter costs INR 799 per month, adding both channels, 30 scheduled posts, 30 AI captions, 2 GB of storage and basic analytics. Growth costs INR 999 per month with unlimited scheduling and AI captions, 5 GB of storage, advanced analytics and priority support. Pro costs INR 1,999 per month and adds a daily AI content agent, 20 GB of storage and custom templates on top of Growth.

Postwala connects with Instagram Business and Facebook Pages and provides a composer with live preview, searchable and tagged media reuse, an Indian festival calendar, seasonal templates and analytics. Its scope stays centered on those two channels, so teams managing additional networks or seeking a broader publishing ecosystem should consider another platform. The lower tiers also impose monthly scheduling or caption allowances, while Pro is the only plan with the AI content agent. Choose Postwala for India-focused businesses that value localized content support and straightforward scheduling; look elsewhere if channel breadth or mobile-first workflows are priorities.

Your product? Our editors can test Postwala in depth and publish a review, labelled as paid · from $149/mo →

Postwala pricing

Plans Free planFreemium A usable free plan; paid tiers unlock the limits above. Prices checked 13 Oct 2026.

See plans on usepostly.in

All 4 Postwala plans and prices →

Postwala fact sheet

Free plan	Yes
Paid from	₹799/mo
Instagram auto-publish	Yes
Visual feed planner	Not verified
Analytics history	Not verified
Instagram ad management	Not verified
Publishing formats	Not verified
Competitor benchmarking	Not verified
Deployment	Cloud
Platforms	Web
Built for	Solo, Small business, Mid-market (editorial estimate)
Integrations	2 integrations: Instagram Business, Facebook Pages
Pricing	Free plan (source)
Website	usepostly.in
Facts checked	13 Oct 2026

Postwala integrations

Postwala lists 2 integrations on its own site.

Instagram Business
Facebook Pages

Alternatives to Postwala

See all Postwala alternatives →

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Featured on iTechGuides

Postwala is listed in our Instagram Marketing Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 29 Oct 2026 · How we research and update