Postology review
A focused AI content planner for brands that publish through Buffer.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Postology is a web-based AI social media content planner for solo founders, creators, brands, and small agencies. It combines brand voice, visual-style settings, and messaging pillars with AI-generated captions and visuals. Content can be organized into evergreen tracks and campaign plans for launches or promotions, while review and approval workflows support collaborative publishing. Multi-brand projects make it relevant for teams managing more than one identity.
The free plan includes 10 AI posts per month, two evergreen content tracks, one active campaign, one publishing connection, and three reference image uploads. Starter costs €19 per month on monthly billing and raises the allowance to 90 AI posts, with unlimited evergreen tracks and campaigns, Image posts and Reels, and no watermark. Pro costs €59 per month and includes 300 AI posts, unlimited projects, unlimited publishing connections, all post types, a priority generation queue, and no watermark. The published plans make Starter the practical step up for higher-volume campaigns, while Pro is aimed at broader project and publishing needs.
Postology’s strongest fit is for brands that want structured, repeatable content generation rather than standalone caption writing. Campaign mode, evergreen tracks, visual settings, and approvals give the workflow a planning layer, while scheduled publishing runs through Buffer. That Buffer connection is also the main ecosystem constraint: teams that need publishing outside Buffer should consider another tool. The product’s private-beta status and web-only availability further point to a focused service for brands comfortable with an evolving workflow. Choose Postology for brand-led campaigns with Buffer; avoid it if independent publishing connections or a broader platform footprint are essential.
Postology pros and cons
- Where it wins
- Brand voice and visual-style settings guide generated content
- Campaigns, evergreen tracks, approvals, and multi-brand projects
- AI-generated captions and visuals support recurring content planning
- Where it doesn't
- Scheduled publishing is provided through Buffer
- The service is available on the web platform
- The website presents the product as being in private beta
Postology fact sheet, pricing and score →
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