Phlox
Phlox: A flexible WordPress theme for portfolio sites, shops, agencies, and creative projects. Ranked #30 of 34 in WordPress Themes by our editors (6.4/10); pricing: Free plan; best for portfolio and creative websites.
At a glance
- Editor score6.4 / 10
- PricingFree plan
- Best forPortfolio and creative websites
- Free planYes
- Paid from$39/site one-time
- Theme typeClassic
- Facts checked22 Sep 2026
Where it wins
- One-click demo importing and live theme customization
- Portfolio layouts, responsive designs, and RTL support
- Elementor, WooCommerce, WPML, and other integrations
Where it doesn't
- Paid pricing uses one-time amounts with monthly billing labels
- Only 19 starter sites are listed
- Advanced Pro templates and ecommerce features require a paid plan
Our verdict on Phlox
Phlox is a downloadable WordPress theme for self-hosted websites, with layouts and features aimed at portfolios, blogs, agencies, business sites, magazines, photography projects, and WooCommerce stores. It combines a free version with paid Phlox Pro plans, giving users a way to start without a purchase while retaining access to responsive, mobile-first layouts, a live customizer, portfolio formats, and one-click demo importing. Elementor integration is central, including custom elements, while the theme also supports WPBakery and SiteOrigin.
The main strength is its fit for visual websites that need more than a basic blog layout. Portfolio formats, responsive presentation, RTL language support, translation readiness, and WPML compatibility cover a broad set of publishing needs. WooCommerce compatibility adds a shop path, and integrations with Yoast SEO, Elementor, WPBakery, and SiteOrigin give site owners several ways to shape page content. Users who want a creative WordPress site with a visual editing workflow should find the feature mix relevant; those seeking a narrowly focused, minimal theme may find the range unnecessary.
Pricing is structured around a free theme and two Phlox Pro plans. One Site costs $39 as a one-time amount and includes lifetime product updates plus six months of product support. Three Sites costs $49 with the same included updates and support period. Phlox Pro also adds templates, premium elements, bundled plugins, and expanded ecommerce features. Choose Phlox if portfolio presentation, page-builder compatibility, and WooCommerce support matter. Consider another theme if a larger starter-site library, simpler pricing presentation, or a more focused feature set is a higher priority.
Your product? Our editors can test Phlox in depth and publish a review, labelled as paid · from $149/mo →
Phlox pricing
All 2 Phlox plans and prices →
Phlox fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $39/site one-time |
| Theme type | Classic |
| Starter sites | 19 sites |
| WooCommerce support | Yes |
| Block editor support | Not verified |
| Child theme support | Yes |
| RTL support | Yes |
| Accessibility ready | Not verified |
| Money-back guarantee | 14 days |
| Deployment | Self-hosted |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Community, Docs |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 6 integrations: Elementor, WPBakery, SiteOrigin, WooCommerce, WPML, Yoast SEO |
| Pricing | Free plan (source) |
| Website | phlox.pro |
| Facts checked | 22 Sep 2026 |
Phlox integrations
Phlox lists 6 integrations on its own site.
- Elementor
- WPBakery
- SiteOrigin
- WooCommerce
- WPML
- Yoast SEO
Alternatives to Phlox
- AstraA flexible WordPress theme with broad builder, WooCommerce, and starter-template support.9.4
- BlocksyA flexible WordPress theme for content sites, businesses, agencies, and stores.9.2
- GeneratePressA flexible classic theme with strong block-editor and WooCommerce support.9.1
Used Phlox? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Phlox for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Phlox is listed in our WordPress Themes directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/phlox/"><img src="https://www.itechguides.com/best/badge/phlox.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update