Overly
Overly: A focused browser-based AR creator for branded, image-triggered experiences. Ranked #17 of 25 in AR Creation Software by our editors (7.3/10); pricing: Paid; best for simple image-triggered branded AR.
At a glance
- Editor score7.3 / 10
- PricingPaid
- Best forSimple image-triggered branded AR
- Paid from$14/unit/mo
- Visual editorYes
- Facts checked20 Sep 2026
Where it wins
- No-code browser editor with image-marker recognition
- Supports video, animation, and 3D model overlays
- WebAR, mobile publishing, analytics, and external CTAs
Where it doesn't
- Recognition and tracking features are narrower than broader AR tools
- Paid Pro pricing is charged per experience
- Advanced work may require custom AR integration services
Our verdict on Overly
Overly is an augmented reality creation platform for businesses, educators, publishers, artists, and marketers. Its browser-based no-code creator uses image markers to trigger videos, animations, and 3D model overlays. Experiences can run through the Overly mobile app or as WebAR content placed in a user’s physical surroundings. The platform also includes a 3D editor, model optimization, publishing tools, analytics, and calls to action that link to external destinations.
The published plans show Pro at $23 per experience per month with monthly billing or $14 per experience per month with annual billing. Both Pro listings include no recognition limit, web-based experiences, 3D objects, 3D model optimization, and analytics. Enterprise and Individual plans highlight individual AR solutions, content creation services, multi-user access, and campaigns. This makes Overly suitable for straightforward branded campaigns where image recognition, visual overlays, and web delivery are the central requirements.
Overly’s main strength is its focused workflow: upload an image marker, add media or 3D content, optimize models, publish, and review analytics. It supports web, iOS, Android, and API access, while custom mobile app or AR integration services extend its fit for organizations with specific delivery needs. The trade-off is narrower verified tracking and feature breadth than higher-ranked category tools. Choose Overly for simple image-triggered AR, educational or publishing content, and campaigns built around visual overlays. Organizations seeking broader tracking capabilities or a wider AR feature set should compare alternatives before selecting it.
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Overly pricing
All 3 Overly plans and prices →
Overly fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | $14/unit/mo |
| Visual editor | Yes |
| Face tracking | Not verified |
| Image tracking | Yes |
| World tracking | Yes |
| Publishing channels | Not verified |
| Project limit | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Support | |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Paid (source) |
| Website | overlyapp.com |
| Facts checked | 20 Sep 2026 |
Alternatives to Overly
- Lens StudioA broad, free AR toolkit for creators targeting Snapchat, web, mobile, and wearable experiences.9.4
- KivicubeA broad no-code WebAR toolkit with strong tracking, publishing, and AI features.9.2
- MyWebARA broad no-code WebAR toolkit with tracking, analytics, AI tools, and advanced tiers.9.0
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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