OrdersUp review
A broad restaurant growth platform with reputation, CRM, campaigns and ordering tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
OrdersUp is a restaurant digital marketing platform for independent restaurants that want to manage listings, reviews, guest relationships, campaigns, ordering and reservations in one place. Its core plan includes listings synchronization, a review inbox with AI-drafted replies, a guest CRM, SMS and email campaigns, marketing automations and a managed website. The platform is available on web, iOS and Android, and supports restaurant-focused workflows such as text-based waitlists, missed-call campaigns and review requests.
Pricing is organized around a $199 per location per month core plan, billed monthly. The published plan includes the main marketing and reputation features, while Online Ordering is a separate $99 per month add-on with branded ordering on the restaurant’s domain, direct-to-kitchen tickets, Stripe payouts and CRM data capture. Voice AI Ordering is also $99 per month and adds 24/7 AI phone answering, order taking, menu questions, reservation booking and human handoff. Marketplace Revenue Recovery adds delivery-payout auditing, chargeback and refund disputes, and recovery reporting. This structure suits restaurants that want to assemble a wider operating stack around a core marketing subscription.
The platform’s strongest fit is for restaurants managing multiple customer touchpoints. It connects with POS systems including Toast, Square, Clover, Revel and Aloha, alongside delivery services such as DoorDash, Uber Eats, Grubhub and EzCater. Listings can synchronize across 40+ directories, while CRM segmentation and automated birthday, win-back and review-request campaigns support targeted follow-up. Restaurants that need reputation management, guest marketing and ordering coordination should find the breadth relevant. Those seeking only a focused campaign tool may prefer a narrower product, particularly if they do not need the separate ordering or voice-AI capabilities.
OrdersUp pros and cons
- Where it wins
- Listings sync across 40+ directories with AI-assisted review replies
- Guest CRM segments customers by spend, frequency and visit history
- Combines campaigns, ordering, reservations and delivery-menu tools
- Where it doesn't
- Core plan starts at $199 per location per month
- Online ordering and Voice AI Ordering cost extra
- The broad feature set may exceed the needs of marketing-only teams
OrdersUp fact sheet, pricing and score →
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