Optiply review
A broad replenishment system for retailers that need forecasting and purchasing automation.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Optiply is inventory optimization software for e-commerce companies, retailers, and wholesalers. It combines demand forecasting with automated replenishment and purchase decisions, using sales, seasonality, trends, supplier data, and inventory information. Core capabilities include dynamic reorder points, safety-stock calculations, purchase planning, purchase-order generation, supplier management, product categorization, analytics, promotions planning, and multi-location replenishment. It is suited to growing commerce operations that want purchasing workflows to draw on more than current stock levels alone.
Pricing is structured around a paid Lite plan and higher tiers. Optiply Lite costs €79 per month and includes AI demand forecasting, a purchase overview, supplier management, insights and analytics, plus Shopify or WooCommerce integration. Starter costs €610 per month when billed monthly or €490 per month when billed annually, with Purchase Planner, ABC Categorization, Supplier Performance, the Advanced Purchase Module, Product Analytics, and Standard Dashboarding. Professional adds Multi-Supplier, Dynamic Agenda, and Custom Dashboarding to the shared Starter capabilities, while Enterprise adds ABC-XYZ Categorization, Advanced Forecasting, and Wholesale Forecasting. Professional and Enterprise use quote-based pricing, and a 14-day trial is available.
Platform fit is a central strength. Optiply supports web and API access and lists integrations for Shopify, WooCommerce, Lightspeed, Exact Online, Magento, Odoo, Microsoft Dynamics 365, NetSuite, Amazon Seller, and a Custom API. Its breadth makes it a candidate for retailers managing several locations, suppliers, or sales channels, especially when supplier performance and purchase-order workflows matter. Businesses needing only basic stock alerts may find this scope unnecessary, while operations that want automated forecasting, purchasing, and inventory balancing should consider it.
Optiply pros and cons
- Where it wins
- Automates replenishment, reorder points, safety stock, and purchase orders
- Supports multi-location and multi-warehouse replenishment planning
- Connects with e-commerce, ERP, warehouse, and fulfillment systems
- Where it doesn't
- No free plan; the entry point is €79 per month
- Professional and Enterprise plans use quote-based pricing
- The listed category specification sets the SKU limit at 1,000
Optiply fact sheet, pricing and score →
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