Ollie
Ollie: A flexible block theme for modern WordPress sites, with optional AI and WooCommerce tools. Ranked #14 of 34 in WordPress Themes by our editors (8.0/10); pricing: Free plan; best for modern block-based sites with AI assistance.
At a glance
- Editor score8.0 / 10
- PricingFree plan
- Best forModern block-based sites with AI assistance
- Free planYes
- Paid from$89/yr
- Theme typeBlock
- Facts checked22 Sep 2026
Where it wins
- Free, open-source theme with full-site editing
- 50+ patterns, global styles, and reusable template parts
- WooCommerce layouts plus optional AI-assisted design tools
Where it doesn't
- AI and extended design tools require Ollie Pro
- Integration coverage centers on WooCommerce
- Available for self-hosted WordPress sites
Our verdict on Ollie
Ollie is a free, open-source WordPress block theme built around the WordPress Site Editor and full-site editing. It is aimed at site owners and creators who want to customize headers, footers, pages, templates, typography, colors, and spacing without adding a separate page builder. Block-based templates, template parts, style variations, responsive layouts, child theme support, and 50+ built-in design patterns give it a broad foundation for modern WordPress sites. WooCommerce support also makes it relevant for stores that need product layouts and store templates.
Ollie uses a freemium model. The theme itself is free, while Ollie Pro is offered through annual plans. Creator costs $89 per year and includes activation on 1 website. Freelancer costs $149 per year and includes activation on 10 websites. Agency costs $299 per year and includes activation on 100 websites. Each plan includes Ollie Pro features and a 14-day money-back guarantee. Ollie Pro adds a cloud pattern library, setup tools, editor extensions, AI-assisted design and content tools, and additional design assets. A starter site import and setup wizard also support the initial configuration process.
The product keeps its platform focus clear: self-hosted WordPress, with WooCommerce as the listed integration. That makes it a strong fit for block-based sites, stores, and creators who want WordPress-native editing with optional AI assistance. It is less suitable for projects that depend on a wider integration ecosystem or a hosted platform rather than self-hosted WordPress. Choose the free theme for core Site Editor capabilities, or select an Ollie Pro plan when multi-site activation, expanded design resources, setup tools, and AI features justify the annual cost.
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Ollie pricing
All 3 Ollie plans and prices →
Ollie fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $89/yr |
| Theme type | Block |
| Starter sites | Not verified |
| WooCommerce support | Yes |
| Block editor support | Yes |
| Child theme support | Yes |
| RTL support | Yes |
| Accessibility ready | Not verified |
| Money-back guarantee | 14 days |
| Deployment | Self-hosted |
| Support | Email, Community, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 1 integrations: WooCommerce |
| Pricing | Free plan (source) |
| Website | olliewp.com |
| Facts checked | 22 Sep 2026 |
Ollie integrations
Ollie lists 1 integrations on its own site.
- WooCommerce
Alternatives to Ollie
- AstraA flexible WordPress theme with broad builder, WooCommerce, and starter-template support.9.4
- BlocksyA flexible WordPress theme for content sites, businesses, agencies, and stores.9.2
- GeneratePressA flexible classic theme with strong block-editor and WooCommerce support.9.1
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Featured on iTechGuides
Ollie is listed in our WordPress Themes directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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