Okta Customer Identity Cloud (Auth0) review
A developer-focused identity service with hosted login, passkeys, SSO and MFA.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Okta Customer Identity Cloud (Auth0) gives developers customer identity and access management for web, mobile and other applications. It suits teams that want hosted Universal Login or API-based Embedded Login rather than building every authentication flow themselves. Sign-in options include username and password, social and enterprise connections, passwordless authentication, and passkeys. The service also covers user management, single sign-on and multi-factor authentication, with customizable flows built using Actions.
The free plan includes passwordless authentication, unlimited social connections, passkeys and community support. Essentials costs $35 per month and adds Pro Multi-Factor Authentication, role-based access control per organization, separate production and development environments, and standard support. Professional costs $240 per month; its listed additions include Enterprise Multi-Factor Authentication, Custom Token Exchange, Enhanced Attack Protection and custom database connections. Enterprise pricing is not shown as a fixed monthly amount; its listed provisions include custom user and SSO tiers, a 99.99% SLA, enterprise administration and support, and a private deployment add-on. These are monthly amounts, and the published plans describe usage tiers based on monthly active users.
Authentication breadth is a notable fit: supported options include app, SMS, voice, email and hardware security key factors for MFA, as well as passkey and WebAuthn sign-in. Auth0 supports OpenID Connect and SAML, and its listed social and enterprise identity connections can serve applications with varied login needs. Brute-force and suspicious-IP protection are also included among its capabilities. Choose it when hosted or API-driven authentication, multiple sign-in methods, and customizable flows matter. Teams looking for a non-cloud deployment should consider another option; the listed deployment is cloud. The free plan offers a way to start, while paid plans add progressively broader controls and support.
Okta Customer Identity Cloud (Auth0) pros and cons
- Where it wins
- Offers hosted Universal Login and API-based Embedded Login
- Supports SSO, MFA, passkeys, passwordless and social connections
- Free plan includes passwordless authentication and passkeys
- Where it doesn't
- Essentials starts at $35/month; Professional is $240/month
- Advanced features such as Enhanced Attack Protection require Professional
- Cloud deployment only
Okta Customer Identity Cloud (Auth0) fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update