Nova Mobile App review
A high-cost native app layer for restaurant loyalty, ordering, and personalization.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Nova Mobile App is a branded mobile ordering and guest-engagement product for restaurant brands. It provides native iOS and Android apps published under the restaurant’s developer accounts, with mobile ordering, loyalty and rewards, synchronized loyalty balances, guest profiles, order history, favorite items, personalized offers, push notifications, referrals, and campaign tools. The product supports single-location, multi-location, and enterprise operations, with connections across POS, kiosk, drive-thru, web ordering, and loyalty systems.
Pricing is structured around two monthly plans. Core costs $299 per location per month and includes POS, KDS, handhelds, kiosk, third-party delivery, and a unified data layer. Growth costs $649 per month and adds back-office inventory, labor, payroll, and financials, along with real-time alerts, AI labor optimization, predictive forecasting, and Voice AI. The published pricing model is contact sales, and there is no free plan. Core’s per-location pricing makes the product a significant budget consideration for restaurant groups with many locations, while Growth is aimed at organizations that also need broader operational capabilities.
The product’s strongest distinction is its focus on personalized restaurant engagement across channels. Shared profiles connect mobile, POS, kiosk, drive-thru, and web activity, while lifecycle, loyalty, and win-back campaigns can use behavior-based audience segmentation and revenue attribution. AI-powered upsells and personalized offers add another layer to ordering and retention programs. Restaurants seeking native apps with integrated loyalty, referrals, messaging, and personalization should find the feature set aligned with that goal. Smaller operators or teams seeking a low-cost app builder, a free entry tier, or a simpler standalone ordering tool should consider a less expensive option.
Nova Mobile App pros and cons
- Where it wins
- Native branded apps for both iOS and Android
- Shared guest profiles and synchronized loyalty balances
- Segmentation, referrals, AI upsells, and attribution tools
- Where it doesn't
- Starts at $299 per location per month
- No free plan
- Pricing requires contacting sales
Nova Mobile App fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update