MobileAction review
A broad mobile analytics platform with useful ASO and acquisition reporting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
MobileAction is a web and API platform for mobile app and game teams that need app store optimization alongside acquisition and revenue analysis. It combines App Store and Google Play data with Apple Ads to report downloads, acquisition sources, rankings, revenue, sales, proceeds, refunds, reviews, keywords, and conversion funnels. Its unified dashboard is suited to individuals, small teams, and larger organizations managing iOS and Android apps.
The pricing structure covers several levels. A free plan is available through MobileAction CMP, while the Lite plan costs $15 per month with monthly billing or $12.50 per month with annual billing. Lite includes 100 keywords, five apps, three competitors per app, three months of historical data, one seat, 15 total competitor tracking, and revenue performance monitoring. Basic costs $69 monthly or $59 with annual billing and increases coverage to 500 keywords, eight apps, 10 competitors per app, six months of historical data, and 80 total competitor tracking. Pro costs $239 monthly or $199 with annual billing, adding 1,500 keywords, 10 apps, 15 competitors per app, 12 months of historical data, three seats, 150 total competitor tracking, and in-app events. Enterprise adds flexible keyword limits, unlimited seats, unlimited competitor tracking, 20 apps, unlimited competitors per app, and SSO. A seven-day free trial is also available.
Its strongest fit is for teams that want ASO reporting connected to broader growth measurement. Integrations include App Store Connect, Google Play Console, AppsFlyer, Adjust, and Apple Ads, with App Store and Google Play API access and 8+ MMP integrations listed for MobileAction CMP. Funnel analysis runs from impressions to downloads, while AI-based download trend analysis adds another reporting layer. Teams seeking a narrowly focused ASO product may prefer a more specialized option; MobileAction is better suited to buyers who value keyword and organic acquisition analysis alongside funnel, revenue, download, and refund reporting.
MobileAction pros and cons
- Where it wins
- Connects store, advertising, funnel, revenue, and refund reporting
- Supports keyword, ranking, organic acquisition, and competitor analysis
- Offers App Store and Google Play integrations, APIs, and AI analysis
- Where it doesn't
- ASO coverage is less complete than dedicated optimization tools
- Entry plans limit keywords, apps, seats, and historical data
- Published plans combine multiple MobileAction product lines
MobileAction fact sheet, pricing and score →
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