Matably review
A WhatsApp-focused reservation platform with booking, floor plans, CRM, and no-show tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Matably brings restaurant reservations, table planning, guest records, and messaging into one web platform. It is designed for independent restaurants and restaurant groups that need to consolidate web, Google, phone, and walk-in bookings in one reservation calendar. The product also covers waitlists, automatic cancellation notifications, table assignment, guest visit history, preferences, allergies, notes, and an embeddable booking widget. WhatsApp Business is central to the experience, with automated confirmations available from Starter and reminders, campaigns, and email marketing added at higher tiers.
Pricing is structured across three monthly plans. Starter costs €69 per month and includes unlimited online reservations, a booking widget, a floor plan for up to 50 tables, WhatsApp confirmations, guest CRM for up to 500 profiles, and one user. Pro costs €149 per month and adds unlimited guest CRM, day-before WhatsApp reminders, WhatsApp and email campaigns, card holds or deposits for no-show protection, an unlimited floor plan, and up to five users. Maison costs €299 per month and adds multi-restaurant management with unlimited sites, a centralized group dashboard, advanced roles and permissions, unlimited users, custom integrations, and a dedicated account manager. Prices are shown in EUR and exclude VAT.
The strongest fit is a restaurant that wants WhatsApp communication closely tied to reservations and guest management. The reservation calendar, waitlist handling, digital floor plan, and no-show protection give it useful operational coverage beyond simple online booking. Google Business Profile support helps connect another booking channel, while Maison extends the product for restaurant groups. The web-only platform and focused integration set may be limiting for businesses seeking broader ecosystem coverage or native desktop and mobile applications. Restaurants needing multi-site controls should consider Maison; smaller venues can start with Starter if its user and CRM limits match their operation.
Matably pros and cons
- Where it wins
- Combines reservations, waitlists, floor plans, and guest profiles
- WhatsApp confirmations and reminders support guest communication
- Maison supports unlimited sites, users, and custom integrations
- Where it doesn't
- Web-only access limits platform flexibility
- Starter includes one user and CRM for up to 500 profiles
- Listed integrations focus on WhatsApp Business and Google Business Profile
Matably fact sheet, pricing and score →
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