Marketagent
Marketagent: A consumer research service combining panel access, survey programming and fieldwork. Ranked #25 of 46 in Survey Panel Software by our editors (5.4/10); pricing: From €500; best for consumer panel fieldwork with questionnaire programming.
At a glance
- Editor score5.4 / 10
- PricingFrom €500
- Best forConsumer panel fieldwork with questionnaire programming
- Free planNo
- Panel scopeConsumer
- Founded2001 · Baden, Austria
- Facts checked28 Sep 2026
Where it wins
- Panel access across multiple countries with respondent profiling
- Questionnaire design, programming, hosting and fieldwork control
- Quota management, respondent incentives and online focus groups
Where it doesn't
- The published €500 price is for Web Omnibus, not a software subscription
- No general panel software plan or pricing page is published
- It serves research commissioning rather than general-purpose panel management
Our verdict on Marketagent
Marketagent is a market and opinion research provider for organizations commissioning consumer research, rather than a general-purpose survey-panel management SaaS product. Its online access panel supplies respondents across multiple countries, and its services span questionnaire design and programming, panel administration, fieldwork and reporting. The vendor describes the panel as consumer-focused and reports more than 3.2 million participants across 89 countries. The offering is therefore suited to teams seeking managed panel fieldwork and research services, not buyers looking only for a self-serve panel-management tool.
The service combines questionnaire programming with online hosting, panel administration, fieldwork control and quota-based sample management. Respondent profiling and profile updates support targeting, while incentives are paid as bonus points. Beyond surveys, Marketagent offers online focus groups and moderated discussions. This breadth may suit projects that need panel recruitment and multiple research methods through one provider. It is less directly aligned with teams evaluating a standalone software product for managing their own panels.
Pricing needs careful interpretation: according to the vendor's published details, €500 per closed question is a one-time price for its Web Omnibus research service, not a subscription price for panel software. There is no general panel software plan described. Marketagent is cloud-based and web-accessible, with email and phone support, and lists GDPR compliance. Organizations seeking commissioned consumer research and fieldwork may find the service a fit; those comparing SaaS subscriptions or needing a general-purpose panel management platform should look elsewhere.
Marketagent pricing
Marketagent fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Panel scope | Consumer |
| Consumer panels | Yes |
| B2B panels | Not verified |
| Screening workflow | Not verified |
| Incentive management | Yes |
| Fraud controls | Yes |
| API access | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Phone |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | From €500 (source) |
| Website | marketagent.com |
| Facts checked | 28 Sep 2026 |
Alternatives to Marketagent
- Kantar ProfilesA managed and DIY survey research service with consumer reach across more than 100 markets.9.0
- Rakuten InsightA managed global panel and data-collection service for consumer and B2B research.8.2
- Ipsos SampleOnlyIpsos SampleOnly supplies respondent access while clients handle programming, processing and analysis.7.7
See all Marketagent alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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